Bertelsmann and Udacity are partnering to launch the Next Generation Tech Booster Scholarship Program to award learners with 50000 scholarships. The scholarship aims to provide learners across the globe with the opportunity to gain job-ready digital skills in Data Science, Cybersecurity, or Web Development.
Bertelsmann, a global leader in media, education, and services, wants to empower people worldwide to be successful in the tech and data sectors. This program will be beneficial for individuals who may not have access to such skill-building opportunities. This program tragets to set up eager learners for exciting, high-paying careers in tech.
In order to be eligible, applicants must be 18 years or older and have English comprehension. Applicants who apply to the program will select 1 of 3 tracks: Front End Web Developer, Programming for Data Science, and Introduction to Cybersecurity.
Next Generation Tech Booster applications open on Udacity’s website on October 13, 2022 and the last date to submit the application is November 28, 2022. Scholarship recipients will be notified of their admission to the program on December 9, 2022.
For the Phase 1, 17,000 applicants accepted will enroll in a challenge course for their selected track, where they will study the foundational elements of their chosen topic. The cybersecurity and front-end web development tracks have prerequisites on which applicants will be tested to qualify. The data science programming track needs no prerequisites. Phase 1 Challenge starts on December 15, 2022 and ends on February 13, 2023.
For Phase 2, the 500 top-performing students from the respective challenge courses will receive a Nanodegree program scholarship. Individual programs include Front End Web Developer, Programming for Data Science with Python, and Introduction to Cybersecurity. Phase 2 Nanodegree program starts on March 16, 2023 and ends on July 13, 2023.
USPA Nationwide Security announced the launch of its Artificial Intelligence Security Training Program, which is being rolled out in the coming week to train the 5,000+ security contractors who offer services for the international security conglomerate.
After about 11 months of research and development, USPA’s CEO, Dan Manning, said that the AI, though time-consuming and costly to develop, will save the firm millions of dollars over the next decade and leave no carbon footprint. He added that training security contractors with their new technology allow the trainees to learn at their own pace and convenience anywhere throughout the world.
The first course by USPA is their Fire Watch In-Service Level 1 Series. It consists of two hours of lessons delivered by fully responsive AI instructors. The AI can sense sound, movement and even read lips to generate a response by activating the student’s camera and microphone.
USPA’s machine-learning technology can train thousands of security officers simultaneously. This task traditionally required human cognition, flights, hotels, and a lot of time. By combining components from computer, cognitive science, linguistics, psychology, neuroscience, and mathematics, the AI teaches, learns, and responds in a human-like manner.
With the assistance of former CEO Michael Evans and a security consultant, the research and development section at USPA recently launched its Autonomous Security Technology Division (drones that operate without human direction).
According to Wall Street Journal, USPA Nationwide Security targets net zero carbon emissions by 2023. The security firm said the new AI training is a giant leap forward regarding its net zero emission promise.
Samsung on Thursday said it had set a target of screening 150,000 individuals in India for eye diseases using its unique ‘EYELIKE Fundus’ camera by the end of 2023.
Samsung has developed the camera in partnership with the International Agency for the Prevention of Blindness (IAPB), Yonsei University Health System (YUHS), and Lab SD, Inc. So far, Samsung has upcycled nearly 200 units of old Galaxy smartphones and distributed the cameras to partners in India.
Dr. Sahil Bhandari, Senior Ophthalmologist at Guruhasti Chikitsalya, said that the device comes in handy as it is straightforward to use and can be operated by a semi-trained technician as well because of the on-device AI that tells them if the image is normal or abnormal. Also, since it is portable, it can be carried to remote locations where the availability of ophthalmic health care is limited.
An older Galaxy smartphone becomes the brain of the ‘EYELIKE’ device, capturing images of a person’s retina through a lens attachment for enhanced diagnosis of eye diseases such as diabetic retinopathy, glaucoma, and age-related macular degeneration that may lead to blindness if not diagnosed on time.
The ‘Galaxy Upcycling’ program repurposes older Galaxy devices, transforming them into handheld devices that provide eye care in underserved communities.
Engineers at Samsung R&D Institute in Bangalore developed the Fundus image capture mechanism, the artificial intelligence-based processing algorithm, the user interface (UI), and server-related operations in the EYELIKE application. The EYELIKE device scans retinal images and uses an accurate AI-based algorithm on the phones to detect diseases in the retinal images and classify them as normal or abnormal.
To screen patients, Samsung has partnered with four eye hospitals Sitapur Eye Hospital in Uttar Pradesh; Aravind Eye Hospital in Pondicherry; Guruhasti Chikitsalya in Jodhpur, Rajasthan; and Dr. Shroff’s Charity Eye Hospital in New Delhi.
Meta AI releases Habitat-Matterport 3D Semantics (HM3D Semantics) v0.1, the largest dataset of annotated real-world spaces. 1000 high-resolution 3D scans of indoor settings, such as homes or businesses, make up the Habitat Matterport Dataset. The Habitat-Matterport 3D Semantics Dataset, an offshoot dataset built on top of the Matterport dataset, selects a small subset of scenes and annotates them with object labels and distinguishing hue textures.
The dataset annotations are done using more than 1700 natural objects mapped to several Matterport categories. Technically, each scene created by HM3D contains 646 raw objects mapped from 114 categories and is verified by approximately 30 annotators.
The HM3D-Sem dataset was announced last March. The released dataset appears to be an upgraded version with better annotations and higher object counts.
(1/3) Today we’re releasing the Habitat-Matterport 3D Semantics dataset, the largest public dataset of real-world 3D spaces with dense semantic annotations.
HM3D-Semantics is generally available for academic and non-commercial research. The dataset is aimed at helping researchers train AI assistants and robots with FAIR’s Habitat Simulator. Based on HM3D-Semantics v0.1 scenes, Meta AI is announcing the Habitat 2022 ObjectNav Challenge. The challenge will focus on object recognition and semantics. The Habitat-Matterport3D Semantics v0.1 2 dataset will be used with 120 scenes for train/val/test as 80/20/20. It will employ six object aim categories: chair, sofa, potted plant, bed, toilet, and television. Applicants must map the camera specification in simulation to the object’s actual location.
You may be wondering what is digital marketing and how does it work? What can it bring to me? This article is the fundamental pillar, so once you know what digital marketing consists of, you can learn more about it throughout the rest of the articles I have written on this blog.
What is digital marketing and what does it mean
Digital marketing, also called online marketing, is the implementation of a series of strategies carried out by a company, depending on the digital means available to execute the commercial objective that has been sent successfully, either:
Increase the database of your subscribers.
Attract new customers.
Generate new professional relationships.
Increase the reputation of the company.
All those objectives and many others that you can think of is done through digital means, either; Social networks, website, blog, advertising videos, email, ebooks, or podcasts. Digital marketing is an extension of traditional marketing, where the latter occurs in the physical world and not online.
What does a digital marketing specialist do
A digital marketing specialist can study, plan, structure and direct the online marketing plan and carry it out through digital tools depending on the technological possibilities available to the company that wants to launch the product.
Online marketing is used to position your products or services above your competitors so that what you offer becomes the best decision for your target audience. The purpose of digital marketing is to use your available means, be it a web page or blog, or social networks. To make yourself known, get visits, generate a brand image, with the final goal of selling.
Those who use digital marketing
Online marketing can be used by any professional who has access to the internet and is digitized since, without any online presence, it is impossible to lay the foundations to carry out online marketing actions.
Creating a website or being on social media does not mean you are performing digital marketing tasks. If you do not focus your content on a goal or objective and do not carry out market, sector, or competitor research. You will only create content without any purpose.
That is why it is very important to have a digital marketing specialist to help you map out a route to achieving your goals. Another option that many professionals do, is to train in digital marketing courses to have some knowledge and then apply it themselves to their companies.
Examples of those who use digital marketing:
freelancers
Micro SME.
SME.
multinationals
Local businesses.
Benefits of doing digital marketing
The advantages of online marketing are extensive. To name them, I want to make a list of them:
1. Worldwide presence
It is clear that not everyone is going to see you, but the possibility that users will see you and meet you beyond your neighborhood or country is existent. It has never been so “simple” that your company is visible worldwide. For example, suppose you are from Spain. In that case, you open a new window of your business to the Latin American market, being able to get in touch with people from Mexico and Argentina. And they are new business opportunities as long as your product or service is Prepared for this type of hearing.
2. You can focus on who you want to target
Unlike traditional media, where your promotion often reaches people who are not interested in you at all, you can focus on your targeted clients. With online marketing, you can segment what type of audience you want to reach. In this way, you can create content 100% focused on them, thus increasing the chances of conversion.
3. Measure your actions and check your evolution
In traditional media, if you have a billboard on the street, more people may be watching or listening to you. Still, many are people who are not very qualified for your business and, in addition to offering you very poor data or when it comes to measuring the performance of your promotion.
What data do you get from an advertisement placed at the bus stop? Correct, none, while many actions you do in the online world can be measured, for example, knowing how many impressions you have, what is the reach of a publication, how long on average they watch a video, and what percentage of people open your newsletter. Measuring is powerful, and with online marketing, it is possible.
4. Do not SPAM
SPAM is everywhere, that’s true, but it’s not as intrusive as traditional marketing. Who hasn’t received an unwanted business call at lunch or nap time? Many companies indeed misuse email digitally. At least, the good part is that it is you who decides when to pay attention to that email or not. Even so, it is poorly done. It is not something that he recommends, so do not take it as an excuse.
5. Communicate with your audience
It is one of its strengths. At the end of every company or brand are people, and followers want to be able to talk to them. With digital marketing, you will have many options for talking to your audience.
6. Greater budget flexibility
Online marketing can be adapted to each company’s situation since personalized actions are carried out according to the situation of each business. While advertising in traditional media with a national circulation, such as television, can be financially far for many businesses, digital marketing can reach a qualified audience nationwide and with a lower budget.
All this must be said that prices usually vary when carrying out an online marketing strategy depending on the objective, market situation and the type of sector.
Conclusion
Now that you have learned online marketing and how it works, you can understand the importance of applying it to your business. You will give it more importance living in a time of economic uncertainty that, added to the great competition that businesses have today due to the digitization and available media, makes having a good digital marketing plan essential today.
Fitness tech startup Insane AI has launched an artificial intelligence (AI) powered fitness training app. According to a release, the Bengaluru-based startup has developed a mobile app that transforms the phone’s front camera into an intelligent workout companion.
The AI-powered Workout Tracking technology of the app enables precise motion tracking with any smartphone, allowing it to identify how well the user performs each exercise and helps fix posture and form in real time.
Insane AI, a 2021 started venture, was founded by two batchmates from IIT Bombay and backed by $900,000 seed funding from pi Ventures, Anupam Mittal, Sameer Pitalwalla, and other angels in sports, fitness, and tech. It has been built based on definitive habit formation science and rewards users for staying fit with real-life products.
The mobile version for IOS and Android users will be available on the App Store and Google Play Store, respectively. The app has been designed with the combined efforts of certified fitness trainers, AI engineers, and gamification experts and has been in development and testing for more than one year.
Tested on more than 100k registered users across India and Europe, it is used by working professionals and athletes for their training and sports conditioning. Currently, Insane AI has a waitlist and is offering a free 6 month subscription.
The app offers a huge range of guided body workouts such as HIIT, Cardio, Muscle Training, Yoga, Balance, and unique Agility drills. The interactive workout screen keeps users engaged with visual cues and live feedback. The app also gives users insights into their workout and performance history.
Google announced multiple updates to its cloud security offerings due to increasing cloud data breaches that pose a challenge for enterprises. Such breaches have resulted in many tools and services that secure working environments and data mobilization.
Growing industry requirements and concerns about cloud security have started to act as barriers to the growth of cloud investments. Google’s major security initiatives, unveiled at Google Cloud Next 2022, focus on finding ways to overcome those barriers. These updates will cater to supply chains, cloud security, digital sovereignty, and secure collaborations.
Announcements
Software Delivery Shield
Google Cloud is debuting a new product to address supply chain security. This will assist in avoiding picking up or transmitting malware or potentially hazardous data when content is routed through several partners that ordinarily wouldn’t collaborate in the same computing environment.
Building new “Sovereign Solutions” to focus on Digital Sovereignty
Google is working with more than 20 companies, including DataIKU, Dell, Siemens, GitLab, and others, to develop their integrations more concretely into Google’s cloud platform for a seamless work experience. The implication is that several of Google’s current and potential clients already utilize one or more of these companies’ services. Integrating them with Google Cloud would provide everything under one roof.
It is a new product that Google is introducing as a part of its Confidential Computing initiative, a drive to create and offer more secure environments for people collaborating in the cloud and exchanging data by encrypting it.
Focusing on SecOps with the expansion of Chronicle Security Operations
This announcement discusses expanding the software suite to monitor, investigate, and respond to cyber threats. Chronicle was already performing well, but now Google plans to bring more products and services under its umbrella. Google has been acquiring many startups, including Mandiant and Siemplify, to build on cybersecurity in this area.
Google on Tuesday said it is updating its AI agent-based technology to add an enterprise-scale translation service and to automate document processing further.
The services announced at the Google Cloud Next conference are being delivered through two new features in Google’s Document AI offering and a new AI-based translation service called Translation Hub. According to the company, the Translation Hub is an AI agent-based service that provides self-service document translation in 135 languages.
The company said that the service uses a combination of Google technologies such as neural machine translation and AutoML to translate documents, Translation Hub will support Google Docs, Slides, PDFs, and Microsoft Word documents.
“It not only preserves layouts and formatting but also provides granular management controls such as support for post-editing human-in-the-loop feedback and document review,” said June Yang, vice president of cloud AI and industry solutions at Google.
Using Translation Hub, enterprises can share their translated findings across the world cost-effectively, Yang added. To make document processing easier for enterprises, Google has added two new features to its Document AI services, including Document AI Workbench and Document AI Warehouse.
According to the company, the Document AI Workbench allows enterprises to custom-select the fields of interest while parsing a document. The company said that the Document AI Warehouse feature brings Google’s search technologies to Google Document AI, adding that the feature is expected to make it easy to search and manage documents, including their workflows within the enterprise.
Google unveiled more than 20 cloud networking innovations at the Google Cloud Next 2022 conference. With AI/ML-powered services and built-in security, the series of updates to Google Cloud networking is intended to meet customers where they are.
Updates to Accelerate Modernization
Updated Content Delivery Network (CDN)
To ingest and bundle source content into HTTP-Live Streaming and DASH codecs for efficient live streaming, Media CDN now supports the Live Stream API.
Two new developer-friendly integrations (yet in preview)
Both third-party Ad Insertion through Video Stitcher API and Dynamic Ad Insertion with Google Ad Manager, which offers individualized video ad placements, are available. With these choices, content creators can give their streaming services more alternatives for monetization and customization.
Network Actions (in preview)
It is a fully managed serverless solution that enables users to deploy custom code directly in the request/response flow at the edge and is built on open-source web assembly.
In order to protect your cloud infrastructure and workloads, the new Cloud Firewall Standard (in preview) includes enhanced policy objects for firewall rules that can make configuration and micro-segmentation easier.
New configuration structures for Cloud Firewall Essentials and Global and Regional Network Firewall Policies have just been added by Google. These configuration structures support batch rule changes and include integrated IAM controls.
Updated Google Cloud Armor
Google has updated Google Cloud Armor, its network security product that protects APIs and web apps from DDoS attacks and exploit attempts. Consecutively, in The Forrester Wave™: Web Application Firewalls, Google Cloud Armor was declared a “Strong Performer.” For more information, you can visit the Google Cloud Blog.
Microsoft relaunches Syntex, as it rebrands the application with several AI-based content management tools. Microsoft refers to this new technological area as “content AI.” Microsoft Syntex, previously known as SharePoint Syntex, was unveiled at the Microsoft Ignite 2022 conference on Wednesday.
Over the decade, as procedures have grown more digital, many firms have moved all of their papers to the cloud. According to Jeff Teper, president of Microsoft’s collaborative apps and platforms, millions of documents are added to Microsoft 365 daily, which has multiplied tenfold in the last five years.
Syntex uses AI to read, tag automatically, and index large volumes of content. Then, it connects the tagged and indexed content where it is needed in context and integrates services from across the Microsoft Cloud, including Microsoft 365, Azure, Power Platform, and Microsoft Purview.
No code AI: improves content to make it easier to comprehend and organize, streamlining your operational processes.
Document processing: integrates AI from Microsoft Azure, AI Builder, and other Microsoft sources to assist in understanding, tagging, and securing information.
Summarization: uses AI to provide content summaries that highlight essential topics automatically.
Content assembly: assists users in creating documents automatically with templates and metadata.
E-signature: to transmit requests for electronic signatures using Syntex, Adobe Acrobat Sign, DocuSign, or any other e-signature partner product from Microsoft.
Search: give users practical tools for searching, reshaping, and discovering the content in your files.
Connect: to connect with AI-powered search.
Annotation: for adding links, notes, stamps, comments, etc., without changing the source file.
Accelerators and templates: for standard use cases.
Image, audio, and video processing: enables the processing of photos and the tagging of approximately 10,000 automatically recognized objects.
Content rules processor: for building simple rules to define actions and tasks.
Larry Cannell, a senior director analyst at Gartner, said that rebranding SharePoint Syntex as Microsoft Syntex would significantly change Microsoft’s AI portfolio with the latter’s AI capabilities.
