On Thursday, Air India unveiled its future roadmap called Vihaan.AI, as part of which it plans to raise its domestic market share to 30% in the next five years. Moreover, it plans to grow international routes besides striving to reclaim its status as a global industry leader.
Air India will strive towards increasing its market share to at least 30% in the domestic market while significantly growing the international routes from the present market share over the next five years. The plan aims to put Air India on a path to sustained growth, profitability, and market leadership said Air India in a statement.
The Vihaan.AI plan includes milestones focussing on ‘dramatically’ growing both its network and fleet, developing a wholly revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing in the best industry talent.
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The immediate focus of the airline will be to fix the basics and readying itself for growth, while the medium-to-long term focus will be to aim for ‘excellence and establishing scale’ to become a global industry leader, according to the statement.
There are plans afoot to merge Air India with two other Tata Sons-owned airlines, viz. AirAsia India and Vistara.
Air India has made several important announcements on its flight and administrative operations in the past week. It has said that it will induct 30 new planes, including five wide-bodied, in the next 15 months and thereby increase its fleet by 25%.
It has also said that it will consolidate its workspaces to disband the regionalized organizational structure and turn it into a centralized one by moving its staff to an interim office space until they are relocated to a campus in early 2023.