On-demand personal styling and shopping services providing company Taffi announces that it plans to launch its new artificial intelligence (AI)-powered fashion platform.
The company says that it has been working on the product for over one year, and the final platform is currently operating on a testing basis, which is expected to launch soon.
Taffi is a fashion marketplace powered by artificial intelligence that helps stylists manage current clients and acquire new ones online.
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According to the privately held luxury items merchant and distributor Chalhoub Group GCC’s Luxury Report, the Gulf Cooperation Council, the luxurious market is expected to reach $11 billion by 2023. This is a drastic increase when compared to the current figures, which is $9.7 billion.
Co-founder of Taffi, Shahad Geoffrey, said, “It’s been a year since we’ve entered the market. Since we launched, we’ve been seeing the demand for it, the market is actually ready for this kind of consumer product.”
She further added that After COVID, everyone is switching to internet purchasing, which has made it easier for them to introduce new products and increased their adaptability.
Saudi Arabia-based on-demand personal styling and shopping services offering startup Taffi was founded by Dio Chen and Shahad Geoffrey back in 2020. The company aims to empower people by delivering individualized styling and buying services based on bespoke expert guidance that celebrates their unique and distinctive styles.
To date, Taffi has raised $2 million from investors including Impact46, Rashed Abdul Rahman AlRashed & Sons, and others over two funding rounds.
Earlier this year, the largest online consignment and thrift shop, Swap, also partnered with technology firm Find.Fashion to offer unprecedented visual searching features using artificial intelligence and emotion recognition technologies.