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What Makes Instagram Video Marketing so Effective?

Instagram video marketing
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Instagram is a popular social media platform that doubles up as an effective marketing space for brands and businesses. Video advertising on Instagram has helped many small businesses and brands to grow and amplify their visibility. Instagram creates opportunities for businesses to reach out to their target audience and fulfill their marketing goals.

Instagram has over 1 billion active monthly accounts. It is a visual platform that attracts and engages the audience with aesthetic photos and well-curated videos. With new tools and in-built features, Instagram allows users to advertise their business through short and long-form video content. Most brands are flocking toward using Instagram video marketing to create higher engagement with customers.

Instagram Marketing and its Benefit for the Businesses

Videos are becoming increasingly popular as they visually represent a business. The Instagram algorithm is one of the promising reasons for businesses to adopt video marketing. The latest algorithm of Instagram supports video content more than a static image. Here are a few reasons to opt for video marketing on Instagram.

Increase brand awareness and visibility

Engagement on Instagram is on the higher side and is a determining factor for enhancing brand discovery. Instagram’s built-in tools help create videos and reels to attract viewers’ attention. The short-form reels relay information and educates or entertain the viewers with the content. Videos are visually appealing, which makes their views and visibility higher. Here are some videos on Instagram that make a brand more discoverable.

  • Videos show a glimpse of a product or new service while keeping the mystery element intact.
  • DIY videos or reels that concise the message or information in a few seconds
  • Tell an emotion-evoking story about the brand, real people, or sourcing
  • Record behind the scene like packaging, production, and how packages are shipped
  • Entertaining videos that are fun and make the audience happy

As per the Algorithm of Instagram, videos are optimized for higher reach. An effective way to leverage and improve brand awareness is to post videos with a catchy and creative thumbnail, use relevant hashtags, and add trending music.

Ease of creating videos for Instagram

There are various formats of video for uploading on Instagram. Each category of video has its relevance. With the in-built tools, it has become easy to trim and edit the video using the app. Online video editors have templates for creating Instagram-centric videos. The Instagram story maker allows you to choose from thousands of in-built templates and customize the video. Here are versatile forms of videos for uploading on Instagram.

  • Reels are short-form, vertical videos of up to 60 seconds. It is one of the most trending forms of video on Instagram, allowing brands to use their creativity and give the audience a visual experience.
  • Instagram ad videos are perfect for a highly targeted audience. It helps in promoting a business or brand at an affordable cost. Brands use story ads, reels ads, and in-feed post ads to maximize their reach.
  • Long videos are perfect for answering Q&A, product demos, or simply explaining a particular service or product. It is beneficial for spreading awareness and educating people about a brand.
  • Instagram stories create a sense of urgency as the stories disappear after 24 hours. It is perfect for showing behind-the-scenes, real-time work, etc., about a business.
  • Instagram Live is another form of video content that helps connect with the audience in real time. Instagram Live is a raw and authentic way of communicating with the audience. It is an excellent platform for organizing online events, live launches, and organize Q&A.

Create better customer engagement via videos

Instagram was primarily used as a static photo-sharing app, but gradually, it has grown with time to become a marketplace. Videos on Instagram are known to create better customer engagement, and a brand’s aesthetic videos on Instagram influence the buying decision for a brand. People constantly scroll through the Instagram feed, making it a solid platform for discovering businesses. Instagram as a platform is great for showcasing the brand through creative and informative video content.

The use of intriguing video content combined with an interesting caption helps grab people’s attention. Tagging people or brands on the Instagram video and resharing the video helps in reaching new prospective customers. Geotagging in the video is another way to multiply the reach of the business.

Make a stronger purchase decision

Most purchase decisions from online brands are fueled by online reviews and how well the product or service is presented. Video presentation provides a window to showcase the product or service interestingly and interactively. Instagram video ads allow brands to target potential buyers through their feeds. Customers prefer watching videos rather than reading content to make a purchase decision. Videos help in breaking down and explaining the features of a new product.

A powerful feature of the Instagram video is embedding a CTA (call-to-action). It is a powerful feature that redirects the customers to the land page or online shopping site. The CTAs are easy to add at the bottom of the video ads, redirecting the customers to shop for the product. As CTA redirects the customers, users spend more time browsing products and services, creating a sales funnel.

Increase the rate of conversion

Instagram videos are an excellent way of lead conversion, increase sales, and hence overall revenue stream for the business. Instagram video marketing is a subtle way of converting leads instead of making hard sales. Brands create fun and educational videos that generate people’s interest in the brand. Brand collaboration with an Instagram influencer is an excellent marketing strategy for increasing conversion rates.

Brands collaborate with influencers and create branded videos that help in increasing brand awareness and amplifying the reach. As influencers create videos and tag the brands, it reaches millions of people, increasing overall sales.

Create Targeted Advertising

Instagram allows video ads, a great way to advertise the brand to the target audience. Sponsored or targeted ads with interesting, creative content reach the right demographics, improving the overall sale. It is an affordable way to continue reaching the target buyers or prospective customers. The ads are perfect for customizing the demographics like age group, location, gender, etc.

Partner and Team up with Instagram Influencers

Influencer marketing is a new form of marketing that helps people grow their reach and improve their branding. Influencers are those who have thousands to millions of followers on social media. Instagram influencers work on either barter or paid marketing campaigns for promoting a particular brand. Influencers tag and promote the brand and market it in front of a large audience. It is indeed one of the fastest ways for brands to increase visibility. Work on video campaigns with influencers or ask for a shoutout in exchange for sending them free products to grow your brand.

Tips for Video Marketing Using Instagram 

There are millions of videos uploaded on Instagram every single day. However, the following tips and tricks are required to increase the videos’ engagement rate. Creating a robust marketing strategy for Instagram videos is pivotal for connecting with the audience better. The changes in the Algorithm undoubtedly support video content and make it a valuable platform for brands. Here are some tips for creating impeccable video content for Instagram.

  • Vertical short-form content like reels is trending these days. So, create entertaining reels with trending music. Follow the latest trends for creating viral videos.
  • Upload Instagram videos to explain in depth a product or service. People scroll through Instagram, an excellent way to educate customers about a particular brand or product.
  • One of the efficient ways to make a video go viral is to use relevant hashtags with the videos. This makes the videos discoverable and helps make videos go viral.
  • A good way to redirect people to an online website or shopping site to increase sales is by adding CTA to the videos. A call-to-action button is a powerful way to turn the viewers into potential customers.
  • As a brand, always keep posting relevant Instagram stories. It helps create better engagement and reminds people of new products, services, or existing things. It acts as an incredible tool for interacting with the audience.
  • Preferably use an attractive thumbnail or image picture for the reels to grab the people’s attention.

Final Words 

Instagram is one of the popular social media platforms with a higher engagement rate, billions of active users, and a great place for brands to connect with their target audience. Instagram marketing through videos has substantially grown small businesses into big ones. Many brands started their marketing and promotion on Instagram and became big household names. Videos are visually appealing, convey a story, influence purchase decisions, and drive organic traffic to the brand website.

Instagram videos in all forms, like reels, Instagram videos, Live videos, Stories, etc., are backed and supported by the latest Algorithm of Instagram. It is a great platform for creating and sharing innovative, entertaining, engaging, and informative content. The blog summarizes tips and benefits of adopting video marketing via Instagram.

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How Is Software Development A New Benchmark?

Benchmakring Software Development
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While the word ‘software development’ conjures up images of creating a program, it also refers to a broader notion. It defines the process of developing and distributing software applications. Developing these apps may be as easy as writing a few lines of code, or it could take hundreds of hours, resulting in a well-functioning and dependable application as an end-product. a well-functioning and dependable application.

How does one evaluate software development?

The process of benchmarking is similar to comparing insurance rates. The data must be normalized, and the data must be measured formally. Similarly, evaluating software development is difficult, especially in a competitive environment.

The software development method is already regarded as a new standard in several sectors. In these circumstances, the software is created by assembling specified components. Using these components enables developers to easily design new apps without worrying about the intricacy of their code. The phrase ‘software framework’ may also refer to reusable design and implementation. Other techniques to construct software using components include service-oriented architectures and programming. The phrase ‘software product line’ refers to developing a single product line based on a shared core asset. These applications include various properties that make them suitable for various sectors.

Software is now utilized everywhere, having moved from desktop computers to mobile devices. The Internet of Things (IoT) has grown wider and is now omnipresent. Many ‘things’ in the Internet of Things incorporate logic, which raises the danger of failure. In safety-critical areas, IoT devices are employed. Companies that use these technologies may learn from their success and implement the most delicate organizational structures.

What Is The Definition Of Software Performance Benchmarking?

It assesses software performance under certain workload circumstances. You may, for example, compare the performance of two apps or systems and use this information to evaluate which application or system performs better. Benchmarking is often done without defining objectives and only creates a baseline for comparison. In other words, you don’t want to add any parameters that could impair the performance of your application.

What Does Creating A Benchmark In Software Development Necessitate?

Creating a benchmark for your software development project necessitates a defined methodology. It would be best if you took the time to standardize data and evaluate the domain and sector you are operating. In other words, you must test and compare your product to other comparable ones. It is how you can guarantee that your software is on par with the competition. Furthermore, you may utilize stress testing to identify bottlenecks in your program.

  • A benchmark is an assessment of the quality and expense of software.
  • Using benchmarks can assist you in determining where your project sits compared to the industry and other comparable initiatives.
  • In addition, you may analyze the quality of your program using a standard or customized benchmarking test.
  • When developing a benchmark, ensure that it is repeatable and quantitative.

A benchmark is a baseline against which you may compare other initiatives. It is particularly true with software. A benchmark is a standard that allows you to assess and evaluate the performance of different software applications. Make a benchmark that signifies both your aim and the goals of your project. Your chosen benchmark should reflect this purpose when you’re creating a product.

Performance Benchmarking for Software Comes in Many Sorts

Different forms of benchmarking are used for various goals. They may be used to assess which program or system is doing the best. You may also compare them to a benchmark to see how they compare. It may provide you with vital data that you can utilize to enhance your software or systems. Setting performance objectives is also beneficial.

What about benchmarking, though? The following are the things to look out for:

  • Load Benchmarking: Using Load Benchmarking to measure the performance of your web application is a great way to find bottlenecks and improve your overall website performance. This process measures response times, throughput rates, and CPU utilization levels. It can also help you identify the maximum load that your system can handle and allow you to optimize your site to run faster. It is crucial to understand how the results will improve your web application.
  • Stress Benchmarking: There are two types of Stress Benchmarking, one for memory and another for CPU. Memory and CPU benchmarking are based on tests run on one computer—the same tests the overall performance of a CPU while assessing the reliability of a server. You can run the stress test on several computers simultaneously to ensure high accuracy.
  • Endurance Benchmarking: The goal of endurance benchmarking is to create a realistic simulation of how a system will perform under prolonged, high-load conditions. While it is not necessary to beat other competitors, setting realistic expectations for your performance is essential. This way, you can refocus your motivation and keep training at the right level. It’s time to start if you haven’t done so in a while.
  • Spike Benchmarking: The basic idea behind spike benchmarking is to test the performance of a system when suddenly there are drastic changes in loads. The resulting results are then compared to those of a similar approach. This kind of testing is similar to stress benchmarking, but it focuses on a system’s limit instead of finding leaks in the system. It is an increasingly popular technique, becoming more useful for developers and companies.
  • Breakpoint Benchmarking: Breakpoint Benchmarking can be a game-changing experience when it comes to performance. This new benchmarking method looks at how far a system can be pushed before it breaks. For example, in a breakpoint test, you’ll see how long it takes a specific game to start. It also allows you to see how long it takes for a particular game to start, which is helpful when trying to find a suitable game to buy.

Bottom-line

If you’d like to learn software engineering, a great way to get started is to take free courses online from Great Learning Academy. You can also take up professional courses such as this Software Engineering Course from Great Learning teaches the essentials and the most current practices. Students will learn the basic concepts and then move to more advanced courses, including cloud computing, mobile development, and Python. These courses can help students land a new job or start a new career.

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Understanding risk of Membership Inference Attacks on Deep Reinforcement Learning Models

Membership Inference Attacks on Deep Reinforcement Learning Models

Last year, researchers published a paper on the privacy risks posed by deep reinforcement learning systems. The researchers have suggested a framework for evaluating the susceptibility to membership inference attacks (MIA) of reinforcement learning models.

Internet services like search engines, voice assistants, natural language translation, SEO-based ads, etc., are backed by machine learning. Marketing companies leverage machine learning to enhance marketing and advertising, suggest products and solutions catered to customers’ personal interests, or understand customer feedback and data from their activities. In each of these instances, training data is derived from the behaviors of individual people, including their preferences and purchases, health information, online and offline transactions, images they take, search history, voice commands they give, and locations they visit. Irrespective of the format of the training data – textual, audio, media, or tabular data – every machine learning model starts with random parameter values that are progressively tuned later to map input (training data) with the expected output. In other words, to get its output confidence score as near to the labels of the training pictures as possible, the machine learning model gradually adjusts its parameters throughout training.

During training, all machine learning models undergo a similar procedure regardless of the kind of algorithm you use. Most of the time, post-training the model can map fresh and unknown instances to categories or value predictions using the tuned parameters instead of relying on the training dataset. 

In addition to classifying its training data, a successful machine learning model can generalize its skills to situations it has never encountered before. Scientists can accomplish this mission with the appropriate architecture and proper training data. However, machine learning models generally do better when using the data they were trained on.

Membership inference attacks exploit this capability to uncover or reconstruct the instances used to train the machine learning model. For the individuals whose data records were utilized for training the model, this can have ramifications for user privacy.

The membership inference attack is the process that allows an attacker to query a trained machine learning model to anticipate whether or not a certain sample or instance was in the model’s training dataset. With the increasing number of machine learning models, their susceptibility to membership inference attacks can directly result in a privacy violation, particularly reinforcement learning, when samples are related to a person, such as medical or financial data. For example, by identifying a clinical study record that has been used to train a model linked with a certain disease, an attacker might conclude that the clinical record’s owner is likely to have the condition.

Besides that, these attacks on vulnerable machine learning services could be used for discriminatory practices. For instance, in the decision-making processes, such as hiring, awarding rights, and financial aid, attackers can use user data to manipulate the model outcome fairness. In recent years, membership inference attacks have been proven to be successful against a variety of machine learning models, including generative and classification models. Now membership inference attacks have taken another branch of machine learning algorithms as its victim: reinforcement learning.

It is important to note that the attacker need not be aware of the underlying reinforcement learning parameters of the target machine learning model in order to launch a membership inference attack. The only information the attacker has is the model’s architecture and algorithm or the name of the service that designed the model.

Reinforcement learning is a type of machine learning that has grown in prominence in recent years. This approach allows an AI agent to learn in an interactive environment through trial and error, utilizing input from its own actions and experiences. Contrary to supervised learning, where the feedback given to the agent is the proper course of action to take in order to complete a task, reinforcement learning employs rewards and penalties as cues for desirable and undesirable behavior. Therefore, the objective of reinforcement learning is to determine a suitable action plan that would maximize the overall cumulative reward of the agent.

Deep learning is another machine learning algorithm that is based on artificial neural networks, which enables models with multiple processing layers to learn data representations with different degrees of abstraction. When you pair the decision-making quality of reinforcement learning with large data processing and pattern recognition features of deep learning, you get an even more powerful algorithm called deep reinforcement learning.

Read More: Multi-Agent Reinforcement Learning can train Robots says research

Even though deep reinforcement learning has witnessed tremendous research milestones, the possibility of privacy invasions has recently come to light as a key obstacle to its widespread commercial use. There has not been much research about the susceptibility of deep reinforcement learning systems to membership inference assaults till the latest paper.  

In their paper, the researchers acknowledge, “There has been no study on the potential membership leakage of the data directly employed in training deep reinforcement learning (deep reinforcement learning) agents.” However, they believe that this scarcity of study is due in part to the restricted use of reinforcement learning in the actual world of reinforcement learning.

The study’s findings demonstrate that attackers can mount successful assaults on deep reinforcement learning systems and potentially obtain private data needed to train the models. These insights are important because industrial uses for deep reinforcement learning are starting to go mainstream.

Researchers explain that deep reinforcement learning models pass through episodes in the course of training, each of which is made up of a trajectory or series of actions and variables. As a result, a successful membership inference attack method for reinforcement learning must get familiar with the data points and training trajectory. This makes it far more difficult to implement membership inference algorithms against reinforcement learning systems while also making it challenging to evaluate how secure the models are against such attacks.

Due to the sequential and temporally correlated nature of the data points utilized in the training process, the study notes membership inference attack is more challenging in deep reinforcement learning than in other forms of machine learning algorithms. In contrast to other learning methodologies, the many-to-many interactions between the training and prediction data sets are fundamentally different.

The researchers focused their study on off-policy reinforcement learning algorithms, which separate the data acquisition and model training processes. Off-policy reinforcement learning allows the reinforcement learning agent to investigate several input trajectories from the same set of data while using “replay buffers” to decorrelate input trajectories.

In many real-world deep reinforcement learning applications, when training data is already available and is given to the machine learning team building the reinforcement learning model, off-policy reinforcement learning is very important. The development of membership inference attack models also requires off-policy reinforcement learning.

The researchers argue that genuine off-policy reinforcement learning models separate exploration and exploitation phases. Therefore, according to the authors, the target policy has no impact on training trajectories. This configuration is especially recommended for developing membership inference attack frameworks in a black-box situation, where the adversary is unaware of the internal workings of the target model or the exploration policy used to gather the training trajectories.

The attacker can only view the behavior of the trained deep reinforcement learning model in black-box membership inference attacks. In this situation, the attacker expects that the target model has been trained on trajectories produced from a private collection of data, as is the case with the off-policy reinforcement learning model.

To overcome the constraint of the black box, the attacker trains multiple alternative models that are identical to the target model, known as shadow models. Shadow models can be perceived as replicas of the target model, with identical architecture and hyperparameters. Since the target model does not have any explicit requirements, shadow models may differ from it if the attacker is unaware of all of its details. 

After training, the shadow model can distinguish between data points from the target machine learning model’s training set and new information that it hasn’t seen before. Next, the attacker can develop training data for the attack models (the model that will predict whether a sample is from the training set or not). The inputs for the attack models are the confidence levels and the “in” or “out” label for samples.

It might be challenging to develop shadow models for deep reinforcement learning agents since the target model is trained sequentially. Therefore, researchers accomplished this stage in multiple phases.

First, they give the reinforcement learning model trainer a fresh batch of public data trajectories and watch the trajectories the target model produces. An attack trainer uses the input and output trajectories to train a machine learning classifier to recognize input trajectories that were utilized during the training of the target reinforcement learning model. The classifier is then given additional trajectory data, which it categorizes as training members or novel data samples.

The researchers used “batch-constrained deep Q learning” (BCQ), a cutting-edge off-policy reinforcement learning method that has demonstrated outstanding performance in control tasks, for their investigation. However, they claim that other off-policy reinforcement learning models could also be targeted using their membership inference attack method.

The team experimented with a variety of trajectory lengths, single versus multiple trajectories, and correlated versus decorrelated trajectories while evaluating their membership inference attacks. They discovered that their proposed attack framework successfully predicts the reinforcement learning model training data points. The results show that using deep reinforcement learning entails significant privacy implications.

According to their findings, attacks with multiple trajectories are more effective than those with just one. In addition, attack accuracy rises as trajectories get longer and become more connected to one another.

Aside from the temporal correlations recorded by the trained policy’s characteristics, considering the enhanced performance of membership inference attacks collective mode performance, the adversary could also take advantage of the cross-correlation between the training trajectories of the target policy.

The researchers note that this inherently means that an attacker needs a more sophisticated learning architecture and hyper-parameter tuning to avail use of the cross-correlation between training trajectories and the temporal correlation within a trajectory.

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Telangana AI Mission Launches Mobility AI Grand Challenge

telangana launches mobility ai grand challenge

The Telangana AI Mission (T-AIM) has launched the Mobility AI Grand Challenge, powered by NASSCOM and Capgemini. The initiative aims to enhance and promote AI-driven innovation. GHMC will identify and classify the severity of potholes across roads in Hyderabad via live video feeds. 

TiHAN, India’s 1st autonomous navigation platform at IIT Hyderabad, is also partnering with the Mobility Challenge to provide intellectual support and guidance. The aim is to promote innovation and viability in technological solutions that use artificial intelligence and enhance their applicability to real-world problems.

The challenge is open for innovators across the country. Registered people will be expected to present an approach note stating the techniques and results they plan to offer. Shortlisted candidates will have four weeks to develop a Proof of Concept. The winning innovator will be awarded INR20 lakhs to implement a pilot project with GHMC.

Read More: Google’s AI Test Kitchen allows users to test experimental AI-powered systems

GHMC officials plan to incorporate live, and archive video skimming and analysis using AI and receive additional insights to work on targeted repair requirements. Jayesh Ranjan, Principal Secretary of GHMC, said, “governments and innovators should increasingly collaborate to solve social problems through open innovation.”

Anurag Pratap, VP at Capgemini India, said that with T-AIM, the company would leverage an innovative “ecosystem to advocate and support tech-enabled transformative solutions” that will make a difference in people’s daily lives. 

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Google’s AI Test Kitchen allows users to test experimental AI-powered systems

Google's AI Test Kitchen allows users to test experimental AI-powered systems

Google has launched AI Test Kitchen, an application that allows users to test experimental AI-powered systems from the labs of the company before they make their way into production. Starting today, parties interested can fill out a sign-up form as AI Test Kitchen gradually becomes available to small groups in the US.

As announced at the I/O developer conference of Google earlier this year, AI Test Kitchen will serve rotating demos centered around new, cutting-edge AI technologies, all from within Google. The company stresses that these products aren’t finished products yet. However, they are intended to give a taste of Google’s innovations while offering the company an opportunity to study how they are used.

The first demos in AI Test Kitchen deal with the capabilities of the latest version of Google’s language model, Language Model for Dialogue Applications (LaMDA), that queries the web to respond to questions like a human. For example, one can name a place and have LaMDA offer routes or share a goal to ask LaMDA to break it down into a list of subtasks.

Read More: Saudi Arabia To Host The Second Global Artificial Intelligence Summit In Riyadh

The summit, named

Google says it has added multiple layers of protection to AI Test Kitchen in order to minimize the risks like biases and toxic outputs around systems like LaMDA. As shown most recently by Meta’s BlenderBot 3.0, even the most advanced chatbots today can quickly go out of control, delving into offensive content and conspiracy theories when prompted with certainty text.

Google says that the systems within AI Test Kitchen will automatically detect and filter out objectionable content that might be sexually explicit, hateful, offensive, or divulge personal information. But the company warns that the offensive text might occasionally make it through. 

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Google Research’s RAWNeRF to transform low light photographyGoogle, AI News

Google Research's RAWNeRF to transform low light photography

Google Research’s RAWNeRF, a constituent of the multiNeRF research, promises results that can put it ahead of any other noise-reduction tool. The RawNeRF tool uses artificial intelligence to read images and add higher levels of detail to photos taken in darker and low-light conditions.

According to a Cornell University paper, NeRF produces a scene representation so accurate when optimized over many noisy raw inputs that its rendered novel views perform better than dedicated single and multi-image deep raw denoisers that run on the same wide baseline input images.

NeRF is a neural network tool that is capable of reconstructing accurate 3D renders from a group of images. As per Ben Mildenhall, a researcher at Google, the NeRF is built to work best with well-lit scenarios.

Read More: Saudi Arabia To Host The Second Global Artificial Intelligence Summit In Riyadh

However, when tried with images that are taken in low-light conditions, the results compromise on details and are noisier. The issue can be solved with denoising tools, further losing details. 

Meanwhile, the algorithms are run on RAW images in the RAWNeRF, and AI is tasked to decrease the noise captured by the sensors while maintaining the detail, letting us see in the dark.

Google said that the RAWNeRF is more capable of reducing noise than any other technology. It can change the camera position to show the scene from different angles, or change tone map, exposure, and focus with accurate bokeh effects.

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AirAsia India to use CAE Rise AI training system to train pilots

AirAsia India to use CAE Rise AI training system to train pilots

CAE Inc. and AirAsia India have collaborated to integrate the CAE Rise AI Training System into the airline’s simulator training program to train pilots. AirAsia India is the very first airline in India to use a data-driven training program using CAE Rise.

CAE Rise enchance analytics to deliver a higher quality of training by providing real-time data during training sessions and giving instructors insights that enable them to assess a pilot’s technical competencies and performance objectively. AirAsia and CAE have been working together since 2014 on pilot training at CAE network training centers as long-time collaborators. 

Manish Uppal, Head of Operations, AirAsia India, said that this collaboration incorporates CAE’s distinct features, which enable a robust data-driven training program for our pilots. He added that AirAsia India continues to be at the forefront of integrating technology and ensuring that safety is crucial in every aspect of their training and operations.

Read More: Tesla’s Second AI Day To Be Held In Palo Alto

Arun Nair, Chief Pilot Training & Standard, AirAsia India, said that CAE Rise would be a vital tool in gathering data to support a smooth EBT implementation and practice, with the Indian regulator DGCA planning to make Evidence-Based Training (EBT) implementation mandatory.

the CAE Rise training system, launched in 2018, is a technological innovation that allows the translation of simulator training data into important insights for training managers and instructors. This new training system compares independent sources in order to increase confidence in grading data quality. 

In addition to monitoring SOP compliance, CAE Rise augments capability of each instructor to identify pilot proficiency gaps and transform training programs to the most advanced aviation safety standards, including ATQP, AQP, and EBT methodologies.

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Google AI image noise reduction tool enables low-light photography

Google research RawNeRF Denoise Tool

If you are a photography enthusiast, you must be aware of the hassles of shooting in low-light settings. Despite spending hours in post-processing, the photographs do end up having distracting noise. Now, Google promises an answer to such woes! Photographers can now successfully see in the dark thanks to an innovative new technology from Google Research that employs artificial intelligence to reduce image noise in dim settings. 

The best part of this AI denoising feature is that using this results in causing a minimal loss in the quality of the photograph when compared to existing tools.

This new tool, known as RawNeRF, is a part of the MultiNeRF open source project. Google RawNeRF can specifically help photographers capture darker subjects. In a Cornell paper, Google researcher Ben Mildenhall explains that NeRF (Neural Radiance Fields) is a view synthesizer, a technology that can scan millions of images to recreate precise 3D renders. 

It employs tone-mapped low dynamic range (LDR) photos as input, similar to most view synthesis techniques. These images have passed through a lossy camera pipeline that obfuscates the basic noise distribution of the raw sensor data and smooths out detail and highlights. 

According to Mildenhall, NeRF was designed for daytime shooting. Hence it works best with well-lit photos and low noise levels. However, nighttime and low-light shooting presented challenges while shooting since they concealed features in shadow or made noise when the brightness was increased in post. Mildenhall and his team concluded that while denoising technologies can considerably reduce noise, they do so at the expense of image quality.

Read More: Google unveiled an AI system that can bring us Robot Butlers

Mildenhall reveals that Google RawNeRF leverages a combination of pictures from various camera viewpoints to collectively denoise and reconstruct a scene. It can therefore be used to change the camera position and see the picture from various perspectives in addition to being a denoiser. Scenes are reconstructed in a linear HDR color space, which allows it to work out subtleties such as shifting exposure, tone mapping, and changing the focus.

Original (L) vs RawNeRF (R) 
Image credit: Google Research

In a video demonstration for NeRF in the Dark, which was first released in May 2022 but was mostly overlooked at the time, Mildenhall a smartphone photo of a candlelit table to demonstrate the capability of the new AI technology. Though the image is more detailed due to modest post-processing and brightness, it included a significant amount of sensor noise. With a cutting-edge deep denoiser, Mildenhall demonstrates how the image is left with unappealing distortions, but after using RawNeRF, the results are astounding, especially considering the image quality and lack of imperfections. Because the AI was trained on raw image data rather than JPEGs that had been edited afterward, it performed so well. As a result, RawNeRF is able to merge pictures from various camera angles in order to jointly denoise and reconstruct the scene.

RawNeRF provides an enticing glimpse of how AI could aid creative people in more accurately reflecting the reality around them, despite being in the research stage and not officially approved by Google (yet).

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Saudi Arabia to host the second Global Artificial Intelligence Summit in Riyadh

Saudi Arabia to host the second Global Artificial Intelligence Summit

Saudi Arabia will host the second Global Artificial Intelligence Summit from September 13 to 15 in Riyadh, the Saudi Press Agency reported on Tuesday.

The summit, named ‘Artificial Intelligence for the Good of Humanity,’ will be organized by the Saudi Authority for Data and Artificial Intelligence. It is being held under the patronage of Crown Prince Mohammed bin Salman, who has been the chairman of the board of directors of SDAIA. The conference will be conducted at the King Abdulaziz International Conference Center.

The summit will discuss everything related to artificial intelligence technologies and includes participants such as experts, specialists, the largest international technology companies, and senior officials from government agencies. Various presentations will be conducted highlighting the latest research and technologies, allowing participants to exchange expertise and discover investment opportunities.

Read More: AI Rapper FN Meka Dropped By Capitol Music Group Over Racism

The Global Artificial Intelligence Summit also poses an opportunity for experts and interested parties to benefit from the gathering, which will host more than 100 speakers from around the world under one roof in Riyadh who specialize in artificial intelligence.

The summit will discuss several topics that depict the implications of artificial intelligence on the most critical sectors, including health care, smart cities, energy, human capacity development, transportation, culture and heritage, environment, and economic mobility. The discussion will aim at finding solutions to current challenges and maximizing AI technologies’ use. 

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Solana-based Phantom Wallet introduces Burn Factor to Discard Spam NFTs

Solana wallet Phantom introduces Burn Factor to remove Spam NFTs

Phantom, a Solana-based wallet provider, has introduced a new burn functionality that enables users to delete spam nonfungible tokens (NFTs) supplied by con artists. This development comes only weeks after the Solana blockchain was the target of the most recent cryptocurrency theft, in which thousands of users reported having their cash secretly taken from them. After breaking into over 8,000 Solana-based cryptocurrency wallets, predominantly Phantom wallets, thieves took about US$5.2 million worth of cryptocurrency.

The new feature, which allows users to get a little ‘rent’ deposit of Solana (SOL) each time they use it, is available via the Burn Token button in the Phantom wallet app, according to a blog post from the Phantom team. The blog mentions, “We’re still in the Wild West days of Web3. As the crypto ecosystem grows, so have the number of bad actors looking for ways to steal users’ funds. The rapid growth in popularity of NFTs has led to an increasingly prevalent method of attack for scammers – Spam NFTs.” Phantom pointed out that the problem has been particularly prominent on Solana because of its low transaction fees and that unscrupulous parties frequently airdrop allegedly free NFTs that include malicious links in large quantities.

For the cyber-theft attack to work, cybercriminals exploit the NFT airdrop feature, which allows users to get free NFT. When users click on the URL provided by the scammers in the description, they are usually sent to a fraudulent website instead of receiving the free NFTs they were promised.

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Criminals employ one of two methods to steal money. Either they ask the user to accept a transaction in order to “mint” or “claim” free NFT. But, after the operation is completed, the user’s wallet is depleted of all cash. Alternatively, the link directs the user to enter their seed phase, resulting in a similar consequence.

Phantom reveals that such scams are growing more advanced. For instance, fraudsters might modify an NFT’s metadata once a contract address and domain are discovered to be bad to avoid being blacklisted.

The new feature will boost the Phantom Wallet’s security. It offers users the authority to report NFT spam, which enables Phantom’s staff to block the domains and addresses when a specific scam NFT is detected. This process will assist in removing the spam or fraudulent NFTs from the wallet. By compiling and disseminating a list of spam and phishing NFTs, Phantom intends to reduce the number of hacking attempts. It is also working with NFT API provider SimpleHash to establish an internal reporting system for detecting spam NFTs.

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