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Meta’s Horizon Worlds struggling to gain new users

The publication revealed Meta had initially targeted 500,000 monthly active users by year’s end, later it revised the goal to 280,000.

The Wall Street Journal reported on Saturday, Meta’s flagship Metaverse app Horizon Worlds has been struggling to gain new users. Horizon Worlds is a free virtual reality app created by Meta.

The publication, which reviewed internal documents, revealed Meta had initially targeted 500,000 monthly active users by year’s end. Later it revised the goal to 280,000. The current figure is less than 200,000 now, according to the report.

Horizon World’s user base has steadily declined since spring. Most users don’t return after the first month. Meta wanted users to build their own worlds, but that number is less than 1%. At least 50 people visit only 9% of the world, and most are never visited at all, claims the WSJ report.

Read More: Meta Debuts Its Virtual Reality Headset Meta Quest Pro

“An empty world is a sad world,” noted one internal document. What is also making Meta worry is that retention rates for the Quest VR headset have dropped in the past three years. Shockingly, over half of the headsets aren’t used after six months.

The company has reportedly put Horizons on a “quality lockdown,” meaning the app won’t receive any new features. Meta will only focus on bugs and complaints for now.

The report comes when Meta’s stock has taken a nosedive. Meta shares are down over 60% over the past year. The Silicon Valley major has lost $700 billion in market value since September 2021.

Facebook founder Mark Zuckerberg announced a year ago that he was betting on the metaverse. So far, the company’s investment in creating the metaverse, a virtual world where users will play and work together, is a bad idea.

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Sahil Pawar
Sahil Pawar
I am a graduate with a bachelor's degree in statistics, mathematics, and physics. I have been working as a content writer for almost 3 years and have written for a plethora of domains. Besides, I have a vested interest in fashion and music.


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