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Meta to expand WhatsApp Chatbot reach in India

The Meta Business Coach tool is an automated chatbot that can be used to impart digital skills and tools to SMBs.

Meta, the parent company of WhatsApp and Facebook, announced its plans to further expand the reach of WhatsApp Chatbot in India over the coming few months. 

The Meta Business Coach tool was introduced on WhatsApp as a free, innovative, and easy-to-use tool for owners of small and medium-sized businesses (SMBs) in India. 

The new development will benefit users as more people will get access to the platform. The Meta Business Coach tool is an automated chatbot that can be used to impart digital skills and tools to SMBs. 

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Meta claims that the unique chatbot has already been used by more than 150,000 small business owners in the country in less than a period of four months. 

Director, Small and Medium Businesses in India, Meta, Archana Vohra said, “Across metros and smaller towns, India lives and connects on WhatsApp. When we thought about expanding our existing business skills, we couldn’t think of a more powerful solution than one on WhatsApp.” 

She further added that they expect that the Meta Business Coach will be a partner for business owners on this journey, giving them the training they require via their mobile phones. “As more small businesses rapidly move online in India, we understand how critical timely and easily accessible business skills become for them to unlock growth,” said Vohra. 

Currently, the Meta Business Coach chatbot is available in Hindi and English, but the company intends to provide support for multiple regional languages in the future. The learning content on the platform is recommended depending on the user’s requirements and questions, with a menu to explore the curriculum. It comes with intuitive and simple tutorials, infographics, and other similar content to teach users how to effectively run their businesses. 

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Dipayan Mitra
Dipayan Mitra
Dipayan is a news savvy writer, who does not leave a single page of news paper unturned. He is also a professional vocalist who enjoys ghazals. Building a dog shelter is his forever dream.


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