The FIFA World Cup 2022 in Qatar has been a hub for several artificial intelligence-driven technologies to improve the viewer experience. Some of these include an AI Metaverse League, AI-based cameras to monitor facial expressions, etc. With the same goal, many Chinese platforms are looking into and planning to test the metaverse.
Earlier in November, the Chinese government announced its plans to explore the metaverse and innovate in the virtual reality domain. The idea is to enhance VR headsets and make them more functional, including odor simulation, eye tracking, gesture tracking, and many other components.
As the FIFA World Cup is one of the biggest sporting events in the world and is around the corner, it provides a window of opportunity for many firms to test their ideas and implementations of metaverse technology.
Migu, a Chinese platform, is looking forward to developing and testing a “world-first” virtual environment for users to enjoy the tournament. Migu’s CCO, Gan Yuqing, announced the FIFA metaverse. Yuqing has previously organized a “World Cup Music Festival” to be held in the metaverse and host a visitor from 2070.
Bytedance, the parent company of Tiktok, also announced that it would enable its VR goggles for users to enjoy soccer matches in digital spaces. The goggle would also allow users to invite other people for a shared viewing experience.