Customer experience automation startup Yellow.ai raises $38 million in its series C funding led by WestBridge Capital. Other investors like Salesforce Ventures, Lightspeed Venture Partners, and Sapphire Ventures also participated in the Series C funding round of Yellow.ai.
With this new funding, the company plans to boost its expansion in the global market and capture more market share in the United States. The startup has also recruited seventy new skilled employees to work on its platform.
Earlier this year, The firm renamed itself from Yellow Messenger to Yellow.ai. Co-founder and CEO of Yellow.ai, Raghu Ravinutala, said, “Yellow.ai has broken out of the crowded virtual-assistant market with our automation-first with a human-assist model, to deliver a higher customer satisfaction and incremental revenue growth to our enterprise clients.”
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He further added that they are prepared to become the global leader of customer experience automation as they are witnessing massive client expansion and increased revenue generation.
Yellow.ai is a California-based startup founded by Ankit Das, Jay Kishor Reddy, Raghu Ravinutala, and Rashid Khan in January 2016. The company specializes in developing customer experience automation platforms using natural language processing.
Yellow.ai’s product enables businesses to build personalized chatbots and voice bots. Yellow.ai has a customer base of more than 700 companies that are spread across 50 countries globally.
The firm has raised a total funding of $102 million till date. Company officials said that their client count increased after the outbreak of COVID-19 as most businesses were shifting towards a digital approach.
Founder of Westbridge Capital, Sumir Chadha, said, “What impressed us the most is the speed at which customers deployed yellow.ai for support automation and quickly scaled to commerce, HR, and other use-cases.” He also mentioned that pattern proves Yellow.ai’s capability of creating an impact across the board.