TikTok’s parent company ByteDance sells its artificial intelligence technology and algorithms to companies worldwide. The company launched a new division called BytePlus in June to avail the AI technology at a price, including it’s groundbreaking recommendation algorithm.
BytePlus has put up many of its features for sale including, short video application computer vision technology, automated text to speech translation, real-time video effects, and data analysis tools. Companies can avail these tools at a certain price and tailor them according to their needs.
TikTok’s recommendation feature ForYou has been revolutionary, users claim that it was able to detect their sexuality, medical diagnoses even before they did. The algorithm recommends videos on the users feed using the metadata and how they interact on the platform, such as which videos they liked, shared, or commented on, what hashtags or captions on their posts, the device they are using, people they follow, content created by them, location settings, etc. This is one of the major reasons for the growth of the app, due to which ByteDance capitalized on it.
According to TikTok’s blog post “Ultimately, your ForYou feed is powered by your feedback: the system is designed to continuously improve, correct, and learn from your own engagement with the platform to produce personalized recommendations that we hope inspire creativity and bring joy with every refresh of your ForYou feed”.
Personalized recommendations are new in the AI community, still ByteDance stays positive and believes that in the long run, its tools will be up against the artificial intelligence services of Amazon Web Services, Facebook, Google, IBM, and Microsoft, Alibaba, Baidu, and Tencent. BytePlus is also looking to register trademarks in the U.S., although it’s unclear if the company has established a stateside presence yet.
Few of the companies such as Goat (american shopping app), WeGo (Singapore-based travel booking) and Indonesian online shopping start-up Chilibeli have already brought the features according to the ByteDance website.