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Tenmax Partners with Gojek to provide AI Martech solutions

Tenmax plans to use Gojek’s insights generation capabilities to further train its real-time bidding algorithm to deliver appropriate content to correct audiences in a cost effective manner.

Digital marketing solutions developing company Tenmax Adtech Lab partners with Gojek to provide artificial intelligence (AI) powered martech solutions for merchants in Indonesia. 

With this partnership, both the companies plan to integrate their platform to develop an all-in-one solution that would enable merchants, brands, and sellers to manage their digital marketing needs through one application. 

The integrated platform will use Tenmax’s expertise in artificial intelligence and Gojek’s insights generating capabilities to provide its customers with optimized digital marketing operations in a real-time manner. 

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The platform can be easily integrated with various social media handles that would provide its clients a one-stop solution for all of their needs. Taiwan-based startup Tenmax Adtech Lab was founded in the year 2014. The company specializes in developing artificial intelligence and data-driven insights solutions like Demand Side Platform (DSP), Data Management Platform (DMP), artificial intelligence-powered real-time bidding algorithms, and Supply Side Platform (SSP). 

Managing Director of TenMax, Brain Yang, said that Gojek has helped Tenmax train their real-time bidding algorithm better using insights generated by Gojek. This partnership has enabled the company to push appropriate content to the correct audience in a cost-effective way. 

“With satisfactory initial results, we are excited to work with more partners from the ad agencies world, premium content publishers, and the entire Gojek ecosystem, from global FMCG, consumer electronics brands, to regional SMBs, and MSMEs, to make our collaboration as a solution for any company in Indonesia and beyond,” he added.

Gojek is an industry-leading application that provides services like payments, transportation, food delivery, and logistics. The application has received a total funding of $5.3 billion till date. 

The Chief Commercial Officer of Gojek, Antonio De Carbonnel, said, “In collaboration with Tenmax.io, we’re further reducing the friction of digital media buying, allowing our merchant partners and global brand clients to optimize their digital marketing initiatives of all sizes.”

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Dipayan Mitra
Dipayan is a news savvy writer, who does not leave a single page of news paper unturned. He is also a professional vocalist who enjoys ghazals. Building a dog shelter is his forever dream.

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