Many tech companies are mulling on developing “super apps” to loosen the hold of Google and Apple on the mobile search spaces. These would include shopping, news, messaging, and web searching applications.
Microsoft is one of the companies that have recently shown interest in super apps to loosen Apple and Google’s monopoly and boost its multibillion-dollar business and Bing search engine. With a super app, Microsoft expects to grow the user base to Teams messaging and other mobile services.
Other companies like Tencent are also exploring the super apps’ domain with applications like WeChat and Grab holdings. Elon Musk, the CEO of Tesla Inc. and the owner of Twitter, has also expressed his interest in creating a super app called “X” that would bring together various services.
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Especially after his recent feud with Apple overcharging abruptly high commissions on in-app purchases, Musk is more inclined to launch a super app. Musk also said, “Buying Twitter is an accelerant to creating X, the everything app.” However, the app X would be one of many attempts to do everything. In fact, Musk said in May that Tencent’s WeChat might serve as an inspiration for him.
These super apps intended to loosen the hold of Google and Apple will also act as a one-stop-shop for almost everything because of their single interface architecture.