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Shriram Group to open a metaverse branch by 2023

Customers will be able to experience the products and solutions of the brand during the first phase in metaverse.

The Shriram Group has announced that the company will have a metaverse branch by the first quarter of 2023. By doing so, it will become the first Indian non-banking financial company (NBFC) to be in a metaverse.

Novac Technology Solutions, Shriram’s digital arm working on virtual reality (VR), mixed reality (MR), and augmented reality (AR), will put the group on a metaverse that will have solutions for employees and customers. 

According to Pradeep B, associate vice-president of Novac, customers will be able to experience the solutions of the brand during the first phase. We are also trying to incorporate a bot-based system, in which the customer will receive a call back based on their virtual interest, he added. 

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In the second phase, the company will get a real-time support system, which will include avatar representations of brands/products. “Depending on regulatory approvals, the company will try to see what transactions can take place online through metaverse,” he said. 

Novac said that it has over 60 customers, and out of that, about 20 use metaverse solutions. It has a tie-up with a European VR and AI soft skills trainer, Bodyswaps, to offer teaching modules to the staff of its clients. 

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Sahil Pawar
Sahil Pawar
I am a graduate with a bachelor's degree in statistics, mathematics, and physics. I have been working as a content writer for almost 3 years and have written for a plethora of domains. Besides, I have a vested interest in fashion and music.


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