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Salesforce Announces Genie, a Real-time Data Integration Platform

The global CRM leader unveiled the hyperscale platform to offer highly personalized experiences across enterprises.

Salesforce, a global cloud solutions provider, has announced Genie at the Dreamforce customer conference, a real-time data integration platform using which enterprises can deliver seamless services across sales, marketing, and commerce. 

David Schmaier, Chief Product Officer and President at Salesforce, said that the company had built Genie to automate every service provision by Customer 360, Salesforce’s customer relationship management (CRM) platform. Salesforce Genie forms the core of real-time Customer 360, collects, stores, and integrates real-time data streams with Salesforce transactional data.

Genie underlines the Salesforce platform by smoothing data movement whenever required. Patrick Stokes, GM and EVP of Salesforce, said, “So we’re announcing that our Customer 360 applications now have access to an entirely new way of bringing data into Salesforce in real time at scale that we’ve never been able to achieve before.”

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Stokes highlighted that Genie is a lakehouse architecture and a modern equivalent of the company’s previous attempts to integrate transactional data in the CRM database. However, Genie is more than just an integration layer added to the platform. 

Genie offers Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud services separately. It also features services for Tableau, MuleSoft, and Slack. A part of its ability to offer such capabilities is developed on Salesforce’s cloud infrastructure, Hyperforce, which offers data security, privacy, and regulatory compliance controls. This ensures customers’ trust and reliance on the platform. 
You can check the entire list of services here.

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Disha Chopra
Disha Chopra
Disha Chopra is a content enthusiast! She is an Economics graduate pursuing her PG in the same field along with Data Sciences. Disha enjoys the ever-demanding world of content and the flexibility that comes with it. She can be found listening to music or simply asleep when not working!


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