MTV Hustle 2.0, the second season of India’s leading rap show, launches the first Indian AI rapper BotHard, in collaboration with the DDB Mudra Group. The rapper uses artificial intelligence and rhyming sensibilities to generate hip-hop music.
Due to the growing popularity of hip-hop music, musicians are venturing into AI to try and generate synthetic raps. FN Meka, an AI rapper, was created with the same aim. But unfortunately, the project failed miserably due to the backlash it received, as Mekka’s raps were offensive to the black community.
Recently, Hustle 2.0 ended by announcing MC Square as the season’s winner while launching BotHard, the first Indian AI rapper. BotHard is a legitimate name stemming from the Hindi-based colloquial phrase “Bohot Hard,” commonly used in raps. It was developed using GPT-3, OpenAI’s most popular language model that can code, generate video games, write emails, and now apparently, can rap.
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Rahul Mathew, Chief Creative Officer at DDB Mudra Group, said, “While this idea is built on cutting-edge technology, the most exciting part for us was how it had to stay to hip-hop culture for it to be accepted by the audience.”
EPR, the rap sensation of Hustle 2.0, challenged BotHard to a rap battle. In his opinion, such rap battles will reinforce how precise and intuitive humans are, which still needs to be matched by artificial intelligence.
As seen in the video, BotHard AI rapper can be seen dissing another human rapper. Evidently, AI rappers have a long way to go till they can match human intent and humility.
