As the advertising-based business that has long ruled the internet begins to fail, Facebook, the social network that was intended to be free “always,” and its stablemate Instagram introduced a premium subscription service on Sunday.
The launch of Meta Verified, a service that starts at $11.99 a month to authenticate one’s account, was announced by Mark Zuckerberg, the CEO of Facebook-parent Meta, on Sunday. This announcement follows a similar one made by Elon Musk about Twitter Blue. “This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in a statement posted to Facebook and Instagram.
This week, Meta Verified will debut in Australia and New Zealand before expanding to markets in the US and other nations. According to the corporation, subscribers will receive a badge indicating that their account has been verified with a government ID, additional protection against impersonation, easy access to customer service, and increased exposure.
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The social media giant stated that following a test phase, changes may be made to the service, which will primarily target content creators aiming to increase their presence on the platforms.
The company added that verified Facebook and Instagram profiles will stay the same and that only people who are 18+ would be permitted to subscribe. Businesses are not yet able to use the service.