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HomeNewsMaruti Suzuki launches S-Assist - an Artificial Intelligence-powered Virtual Car Assistance

Maruti Suzuki launches S-Assist – an Artificial Intelligence-powered Virtual Car Assistance

S-Assist displays various vehicle information in real-time and also provides multimedia content to customers.

India’s largest car manufacturing company Maruti Suzuki launched its all-new S-Assist tool. It is a one-of-a-kind artificial intelligence-powered 24/7 virtual car assistance platform that will be available to the company’s NEXA customers. 

The smartphone application uses artificial intelligence and machine learning technologies to provide its customers with an optimized and immersive online buying experience. S-Assist is equipped with a voice-enabled car assistance system that makes it easier for users to understand various products offered by Maruti Suzuki and make informed buying decisions. 

The application also provides a personalized post-purchase service experience to customers. It will be available at no extra cost to customers who can make a purchase from Suzuki’s premium Nexa outlet chain. Customers can enjoy multimedia content, including DIY videos on how to maintain their NEXA cars and many more. 

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Senior executive director of service at Maruti Suzuki India, Partho Banerjee, said, “We are proud to announce the launch of India’s first voice-enabled virtual car assistant, S-Assist, to strengthen the digital experience of our customers. S-Assist is a complimentary service which offers quick access to vehicle features, troubleshooting, and driving tips on customers’ smartphones.”

 He further added that the company’s motto is to digitize the car service experience and ease customers’ car ownership. S-Assist will also display real-time information to its customers related to their raises queries or issues. 

The artificial intelligence-powered application has been developed under the company’s innovation program Mobility and Automobile Innovation Lab (MAIL), which was launched in January 2019. MAIL collaborated with New Delhi-based artificial intelligence chatbot developing startup Xane.AI to create S-Assist. 

Currently, the application is only available in English; however, Partho confirmed that the company would soon launch the product for its mass segment retail outlet chain with multiple language options.

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Dipayan Mitra
Dipayan Mitra
Dipayan is a news savvy writer, who does not leave a single page of news paper unturned. He is also a professional vocalist who enjoys ghazals. Building a dog shelter is his forever dream.


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