The platform will serve as a universe that combines the brand’s virtual spaces to provide a unique customer experience with photorealistic graphics. The XUV400verse will allow Mahindra enthusiasts and customers to socialize and have an immersive product interaction.
The virtual showroom features an LED wall showcasing spatial sound interactive avatars, a futuristic design with guided and free-roam journeys, and zones with brand-led merchandise and accessories.
Visitors in the XUV400verse can create their own avatars and also invite their family and friends for a shared experience. Users can also engage with a realistic 3D car configurator, which enables real-time customization, switching colors, and exploring the SUV’s features.
The XUV400verse also hosts a unique virtual test drive with several modes and camera views, where the user may learn about the salient features of the SUV. The environment also has brand billboards and cinematics.