ECommerce giant Flipkart acquires full-stack Software as a Service solution providing company ANS Commerce.
This acquisition will allow Flipkart to further strengthen its capabilities and offerings as a part of its effort to meet the needs of India’s rapidly developing and evolving digital retail industry.
D2C (Direct to Consumer) is a booming sector in the eCommerce Industry, and Flipkart was to establish its dominance in the industry using ANS Commerce’s expertise in the Indian market as marketers seek direct contact with their customers.
Flipkart said in a statement that ANS Commerce would continue to operate as an independent eCommerce solutions platform under its current leadership team. Neither company disclosed any information regarding the valuation of this acquisition deal. However, Flipkart said that the deal is expected to close in the second half of 2022.
Ravi Iyer, Senior Vice President and Head of Corporate Development at Flipkart, said, “Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce.”
He further added that they first associated with ANS Commerce last year when the startup participated in Flipkart’s tech startup accelerator program, Flipkart Leap, and they are delighted to welcome them to the Flipkart Group.
Gurgaon-based D2C SaaS platform provider ANS Commerce was founded by Amit Monga, Nakul Singh, Sushant Puri, and Vibhor Sahare in 2017. The startup is best known for its full-stack eCommerce software that provides end-to-end solutions, including platform support, performance marketing, marketplace management cum warehousing, and fulfillment.
ANS Commerce supports the shift to digital commerce for over 100 clients across the enterprise, mid-market, and direct-to-consumer companies in various categories.
“Over the past few years, we’ve seen a dramatic change in consumer behavior, and as a result, brands have also pivoted in their approach on how to engage with consumers,” said Co-founders of ANS Commerce in a joint statement.
The statement also mentioned that they are excited to be part of the Flipkart Group as they continue to assist brands in leveraging the power of technology to reach customers and create more value.