Eros Investments has announced a signed alliance agreement with Wipro to scale and evolve the Machine Learning (ML) and Artificial Intelligence (AI) based content localization solution.
Eros Investments is the entertainment, media, and technology portfolio of ventures such as Eros Now, Eros Media World, Xfinite’s Mzaalo, and others. At the same time, Wipro is a technology service and consulting company.
The AI and ML-based solution will automate the time-consuming manual content localization process of dubbing and subtitling. It is expected to be done with near human-level accuracy, driving significant time and cost savings for global media organizations, direct-to-consumer over-the-top (OTT) streaming platforms, and post-production.
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Wipro’s Vantage solution is an ML/AI-powered content intelligence platform that uses Google Cloud’s Translation AI suite of services to generate computer-generated voices from Text to Speech and Speech to Text models. The platform also includes emotion tagging, voice cloning, and speed syncing in various languages. Wipro’s Vantage also assists in extracting intelligence/metadata from multiple forms of content, including audio, video, images, printed text, and more.
In collaboration with Wipro’s technology team, Eros Investments’ data science experts will leverage the platform.
The first phase of subtitling or automated translation will be available in numerous languages, including French, Spanish, English, Arabic, Malay, Mandarin, Bahasa, Tamil, Hindi, Telugu, and Bengali. The ‘use cases’ from these languages will later be used to train models to develop the solution in other languages.
According to Victor Morales, Managing Director, Global Systems Integrator Partnerships, Google Cloud, Eros Investments and Wipro’s content localization service, when collaborating with Google Cloud’s machine learning capabilities, will avail the customers across the media sector the functionality they need to deliver exceptional viewing experiences to their audiences everywhere.
