With the support of musicians from the Universal Music Group, YouTube has established a set of AI music principles and begun a new AI Music Incubator. Artists including Anitta, Max Richter, Rosanne Cash, Ryan Tedder, Björn Ulvaeus, Juanes, Yo Gotti, and the Estate of Frank Sinatra have been enlisted to provide feedback for the AI Music Incubator.
Neal Mohan, CEO of YouTube, revealed the platform’s AI music principles in a blog post. He detailed the company’s objectives to develop an AI framework to help work towards their common goals. The three core AI principles will serve to enhance music’s unique creative expression while also protecting music artists and the integrity of their work.
Sir Lucian Grainge, chairman and CEO of Universal Music Group, in a blog post said that creating a safe, responsible, and profitable ecosystem of music and video is central to their collective vision. In this ecosystem, artists and songwriters will be able to maintain their creative integrity, their freedom of choice, and fair compensation, he added.
The UMG musicians who were chosen will explore, experiment, and provide feedback on the AI-related musical tools and products YouTube is researching, according to Grainge. The hope is that additional artists who want to participate would profit from and enjoy this creative suite once these tools are released.
Generative AI is a useful technology that is able to produce text, images, sounds, and other types of content. However, the cases of its abuse are also on the rise. In order to safeguard users and creators, YouTube said that it will increase its investment in AI-powered technology and upgrade the Content ID tool for managing copyright issues in the future.