Telecommunications services providing company Vodafone Idea (Vi) launches its new artificial intelligence (AI)-powered AdTech platform named Vi Ads.
According to the company, Vi Ads, a new platform, will provide advertisers with a cutting-edge, ROI-focused programmatic advertising buying platform.
Vi Ads will allow advertisers to connect with the operator’s over 243 million users via various channels, including Vi-owned digital media including Vi App, Vi Movies & TV App, and traditional channels like SMS and IVR calls.
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The platform will provide a self-service interface that gives advertisers complete control over their campaigns, from a campaign set up to tracking campaign performance and driving campaign analytics. Vi partnered with TorcAI to develop its Vi Ads platform.
CEO of TorcAI, Rohit Verma, said, “This partnership, and the development of the Vi Ads platform, will enable Vi to connect their vast stores of customer insights with advertisers, and publishers, to deliver the right message at the perfect time.”
He further added that they are looking forward to a long partnership with Vi and are excited about the potential to create world-class products and technology that will continue to redefine the way data is utilized to better interact with customers in an ever-changing digital landscape.
Talking about the nature of the platform, the company mentioned that Vi Ads would be media agnostic, allowing advertisers to interact with Vi users via external media channels and Vi Ads publisher partners. The service provides advertisers with the advantages of unique audience segments, interest groups, and targeting characteristics drawn from Vi’s deep insights into its consumer base.
“With our programmatic platform – Vi Ads, we will address two of the biggest challenges faced by marketers today – authentic insights and enhanced reach,” said the CMO of Vi, Avneesh Khosla. He also mentioned that Vi Ads is a simple, user-friendly, and highly effective option for marketers to reach out to the proper target group with the most relevant messaging at any given time.