Global digital transformation solutions providing company UST launches its new UST AiSense to provide personalized shopping recommendations to customers for food items and wines. The technology will considerably help retail shops offer an enhanced shopping experience to their customers.
The newly developed artificial intelligent system powered by Tastry helps consumers find the best compatible food items for their choice of wine and beer. Apart from assisting consumers in selecting the products of their choice, the tool also offers analytics features to help retailers better understand the wants of their customers effortlessly.
Senior Director, Retail Platform and Solutions at UST, Mahesh Athalye, said, “UST AiSense harnesses the power of Tastry to connect consumer wants with retailers’ digital platforms to drive deeper customer engagement and larger basket sizes. The technology serves brands and retailers by providing science-based suggestions for product development, inventory purchase, and direct-to-consumer recommendation.”
He further added that their new technology would allow retail shop owners to optimize product mix, increase sales, margins, and store loyalty of customers by providing an unmatched shopping experience. According to the company, AiSense is a pallet-based recommendation tool that will help consumers choose the product they will enjoy the most.
The AI solution can be deployed within popup stores or can be accessed through a website and smartphone application. The solution can also display critical metrics like total sales, available inventory, and customer preferences to help shop owners run, manage, and increase their business.
“The UST AiSense solution helps you find the wine you love by harnessing artificial intelligence combined with our sensory science. Personalized purchase recommendations provided by the AiSense app guides you through the process of selecting your perfect wine or beer and associated food every time,” said General Manager of UST, Keith Pickens.
He also mentioned that the app would allow users to select the best option for them every time without having to worry about their taste preferences. Interested users can easily download the mobile application of UST AiSense from Google Playstore and Apple Appstore.