It appears like TikTok is developing a new method for creators to disclose whether or not their posts contain AI-generated content. A new “AI-generated content” option has surfaced under the “more options” section before sharing a video, according to social media strategist Matt Navarra.
TikTok amended its content restrictions in March to require users to disclose deepfakes and AI-generated content in the video’s title or apply an identifying sticker. In the description for that toggle, TikTok claims the label will assist prevent content removal.
According to a video that Navarra had posted showing the function, when the toggle was flipped in the video, TikTok displayed the brand-new pop-up explaining the feature. The pop-up reminds content producers that they must mark AI-produced material that depicts “realistic scenes” and cautions them once more that improper labeling could result in the removal of their work.
Although users were unable to locate this toggle in the app, it appears that it may just have been rolled out for testing. TikTok has still not commented on the feature yet.
Following last week’s revelation that competitor platform Instagram is developing its own artificial intelligence content disclosure labels, the new AI-generated content feature for TikTok debuted just on cue. Last month, Meta made a similar pledge to internet giants Google, Amazon, Microsoft, and others, saying it will responsibly develop AI and be transparent with users about its use.