Wireless multi-room music system developing company Sonos announces that it plans to launch its own new voice assistant for its range of audio products, reports The Verge.
According to the company, the new voice assistant will be launched in the coming week, allowing users to play and control music on Sonos’ whole-home audio platform. Initially, Sonos will roll out this new feature in the United States, followed by a global launch.
Sonos Voice will provide users a third option in addition to Alexa and Google Assistant on the company’s compatible speakers. The company had earlier accused Alexa and Google Assistant of their pricing schemes and patent infringement.
This new development is a step for Sonos to tackle this challenge by launching an in-house developed voice assistant option for its customers. Sonos Voice Control will be activated by saying “Hey Sonos,” and internal tests indicate it to be faster than other available assistants at core music functions.
However, an interesting piece of information is that YouTube Music and Spotify will reportedly not work with Sonos Voice at launch. In addition to this assistant, Sonos is also working on a “Home Theater OS,” which the company will supposedly offer with its televisions.
United States-based music systems developing firm Sonos was founded by Craig Shelburne, John MacFarlane, Thomas Cullen, and Trung Mai in 2002. The company is best known for the Sonos Multi-Room Music System, a wireless multi-room music system that plays all kinds of music. Sonos also partnered with audio services like Audible.com, Last.FM, Napster, Pandora, RadioTime, Rhapsody, and others, to offer users computer-free access to millions of songs.