Swiss luxury watchmaker Rolex is all set to enter the metaverse. The company recently filed a trademark application related to non-fungible tokens (NFTs), cryptocurrencies, and virtual goods,
The details of the trademark application filed by Rolex with the United States Patent and Trademark Office (USPTO) were shared by Michael Kondoudis, trademark and patent attorney. The tweet indicates that the watchmaker has extensive plans for its luxury brand in the metaverse.
According to the data in the tweet, the trademark application (serial number 97655284) was registered on October 31. It included plans for non-fungible tokens as well as the exchange and transfer of virtual currencies.
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Along with conducting virtual goods auctions for digital collectibles like art and watches, the company is also looking forward to setting up online spaces for sellers and buyers of virtual products such as watch parts.
Rolex intends to firmly establish its brand in the metaverse by creating NFTs, NFT marketplaces, and NFT-backed media. The luxury watchmaker also intends to market its brand via product placements in online games as part of its virtual expansion.
