Oral hygiene products manufacturing company Oral-B introduces artificial intelligence to personalize the teeth brushing routine of customers.
The company has announced the release of its new electric toothbrush in its iO line, which includes artificial intelligence to provide a tailored experience. The announcement was recently made by Oral-B during the ongoing Mobile World Congress event.
With a customized experience. The new iO10 with iOSense, the latest edition to the innovative iO line, will revolutionize the way people brush their teeth across the globe.
Oral-B employs a smart device called iOSense, which uses artificial intelligence to provide real-time guidance and a personalized brushing experience for healthier gums and teeth.
Senior Vice President of P&G Europe’s Oral Care division, Benjamin Binot, said, “iO 10 with iOSense is our latest commitment to building a digital health ecosystem that leads with advanced technologies, accessible solutions and more effective educational tools to improve oral care and health for all.”
He further added that the advancement represents a new era of brushing that is more than simply an electric toothbrush but a blend of cutting-edge technology, appealing design, and outstanding performance.
Oral-B’s new brush has a charging time of 3 hours and comes with a mobile Power2go charging case to allow customers to use the product while traveling.
The key feature of the one-of-a-kind artificial intelligence-powered toothbrush includes a timer for optimal brushing time along with a Wi-Fi clock, iOSense smart lights system to assist in reaching every area in the mouth, and an Oral-B tracking application to monitor goals and provide personalized feedback after every brushing.
Oral-B carried out an intensive study over six months, which shows that 96% of the users moved from unhealthy to healthy gums by using the newly launched AI toothbrush.
Furthermore, the iO toothbrush removes 62% more plaque along the gumline and 26% more in hard-to-reach places when compared to the Sonicare DiamondClean SMART toothbrush.