Microsoft has announced that the company is unlocking new opportunities for its partners by investing in new programs, benefits, and resources. The investment is to help all independent software vendors (ISVs) to meet customer needs, innovate faster while being cost-efficient, and grow a thriving business. The announcement came yesterday at Microsoft Inspire 2022.
With cloud solutions’ demand estimated to exceed US$1 trillion by 2025, software providers are being more critical in supporting Microsoft’s mutual customers. With that in mind, the tech corporation announced new benefits with the ISV Success Program to help independent software vendors innovate rapidly, build well-architected applications, publish them in Microsoft’s commercial marketplace, and thus, grow their sales.
Currently in private preview and to be broadly available in fall 2022, the ISV Success Program is meant to be the pathway to ISV success in the Microsoft Cloud Partner Program. Software providers can use this newly enhanced benefits package to build across the Microsoft Cloud and access cloud sandboxes, technical and business resources, developer tooling, and a dedicated community.
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Besides, participants can also get access to nearly US$128,000 in benefits to utilize productive, modern, and innovative developer tools to accelerate software production. Additionally, Marketplace Rewards has been integrated into the ISV Success Program to help simplify the path for ISVs.
Moreover, Microsoft announced that it is making ongoing improvements to its commercial marketplace platform. The company also announced a partnership with Tackle.io to help ISVs scale and reach Microsoft customers, simplify selling and accelerate revenue in the commercial marketplace.
At Microsoft Inspire 2022, the company also introduced new industry designations for ISVs, which will be available later this year. These designations differentiate solutions based on their demonstrated customer performance, technical maturity, and customer success. Partners will learn more about the designations and join the co-design sessions during Inspire 2022.
