Microsoft has finally announced a new version of the search engine Bing, powered by an upgraded version of the AI technology powering chatbot ChatGPT. The company is launching the product promising that it would provide a new experience for browsing the web and finding information online.
Today, the company demonstrated how “the new Bing” operated in a variety of settings. One of them allows users to interact directly with the Bing chatbot by asking it questions in a chat interface like ChatGPT, while another mode displays conventional search results alongside AI annotations.
Microsoft demonstrated several sample searches, including looking for travel advice, recipes, and Ikea furnishings. Bing was instructed to “prepare an itinerary for each day of a 5-day trip to Mexico City” in one demonstration. The chatbot provided the complete response, including a general itinerary and providing links to more resources.
The new Bing, unlike ChatGPT, can also find news about recent events. The search engine was even able to respond to inquiries regarding its own launch by identifying news articles that had been posted within the previous hour.
According to Microsoft, the AI OpenAI language model that underpins ChatGPT, GPT 3.5, has been updated to power all of these functionalities. Microsoft refers to this as the “Prometheus Model” and claims that it is more capable than GPT 3.5 in providing search queries with current information and annotated results.
The new version of Bing is live today for a desktop limited preview. However, users can only ask one of the few preset queries and receive the same results each time. There is a waitlist to sign up for full access in the future.