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McDonald’s sells Dynamic Yield to MasterCard

Less than three years after acquiring the artificial intelligence ordering service, the burger company sells it to the financial services behemoth.

McDonald’s Corp. has agreed to sell Dynamic Yield, an artificial intelligence business bought for more than $300 million by its former CEO in 2019, to MasterCard Inc. for an unknown sum. McDonald’s had already complained in the past that Dynamic Yield didn’t offer the sales gain they expected and that its technology failed to meet expectations, so this split isn’t surprising.

The agreement offers MasterCard access to technologies that customize menus and browsing choices online and in-shop. Chicago-based McDonald’s had incorporated Dynamic Yield in the drive-thru menus and ordering kiosks. According to a statement, MasterCard has additional clients who use Dynamic Yield. 

The service was purchased by the burger conglomerate less than three years ago. It is also McDonald’s second such sale in a few months, with the company indicating that it won’t keep the technology business it buys for long. IBM recently acquired McDonald’s automated ordering lab

Read More: Baidu to showcase AI advancements at China’s Metaverse Conference.

According to the fast-food company, Dynamic Yield’s sales increased during McDonald’s ownership. According to the company, McDonald’s digital engagement services will strengthen due to the service’s sale to MasterCard. 

McDonald’s claims that both Dynamic Yield and MasterCard services, such as loyalty, analytics, and marketing, are used by various merchants and financial service businesses. As a result, selling Dynamic Yield to the payment firm makes sense. 

“There are certain times when it may make sense for us to go acquire a technology so that we can accelerate the development of that, make sure that it is bespoke to McDonald’s needs,” McDonald’s CEO Chris Kempczinski said during the company’s Q3 2021 earnings call

According to the firms, the deal is expected to be finalized in the first half of 2022. Liad Agmon, the CEO of Dynamic Yield, will step down and become an adviser, with Chief Technology Officer Ori Bauer taking his place.

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Srishty Bhardwaj
Srishty Bhardwaj
Srishty is well informed on the latest AI, data science and machine learning advancements. She enjoys listening to music irrespective of the genre. She has excellent communication skills and pays a strong attention to details and focuses on continuous improvement.


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