Technology giant Google has partnered with the Ministry of Electronics and Information Technology’s MeiTY Hub initiative to train Indian startups to build high-end applications. The newly launched joint program is named Appscale Academy.
India is one of the fastest-growing applications markets, and this Google program will help startups to develop world-class applications in varied fields like gaming, healthcare, education, fintech, and many others, which would benefit users.
It is a six-month-long training program where Google will provide assistance in building applications. Google will offer mentorship, study materials, and webinars to help startups in all aspects of app development, including UX design, monetization strategies, business models. International expansion tips, data security practices, and many more.
Vice President of Google Play Partnerships, Purnima Kochikar, said, “At Google Play, we believe Indian startups and developers have the ability to set an example for the rest of the world to follow.” She further added that they are excited to see India’s thriving startup ecosystem develop applications for a global audience.
Google is currently accepting applications from startups to take part in this program, out of which the best 100 startups will be selected. The last date of submitting applications is on 15th December 2021.
The selected startups will also get chances to pitch their products to investors and venture capitalists to raise funds for the product development process. Appscale Academy will help to unleash the tremendous potential of Indian startups to build sustainable and scalable global businesses.
Ajay Sawhney, Secretary of MeiTY, said, “It is heartening to see India’s startups increasingly drive local app innovations that have the potential to go global. We must fuel this growth story and encourage them to drive meaningful solutions for the world. I am delighted that the MeitY Startup Hub and Google have come together to grow and scale this flourishing ecosystem.” He also mentioned that