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Ginesys to Invest in CASA Retail AI to Power Targeted Personalized Customer Engagement

The partnership will allow the companies to integrate their products for providing better experience to customers.

Indian cloud retail software providing company Ginesys plans to invest more than $10 million over the next three years in CASA Retail AI. The new development will help Ginesys considerably increase its customer and rewards management capabilities. 

Ginesys will integrate CASA’s omnichannel AI-driven customer retention and delight platform with its own end-to-end retail OMS, ERP, and POS solution. According to the company, this new investment will help Ginesys enhance its one-of-a-kind retail solution named Ginesys One. The two platforms’ integration will allow Ginesys to optimize attracting, retaining, and rewarding consumers for more than 1200 brands and retailers on Ginesys One. 

Founder and CEO of CASA, Sathiyanarayanan Vijayaraghavan, said, “A fluid omnichannel experience with Ginesys will lead to better consumer satisfaction and help in building long-term relationships across segments, thereby enabling brands to achieve their omni-channel ambitions.” He also mentioned that the company aims to allow the right set of customers to reach websites and offline stores of brands. 

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Gurugram-based retail solution provider Ginesys was founded by Harsh Nahata, Nikhil Raghavan, Prashant Lohia, and Soumyadip Bhattacharya in 2006. It is the country’s leading retail software platform that has a customer base of more than 700 companies and over 30,000 users. 

Some of the biggest customers of Ginesys include Vmart, Manyavar, Mufti, BIBA, Being Human, Global Desi, Bazaar Kolkata, RS Brothers, and Soch. To date, the company has successfully acquired two firms, namely Browntape and Zwing. 

CEO and founder of Ginesys, Prashant Lohia, said, “The year 2021 has accelerated the digital adoption for the sector with digital and in-store technologies used by retailers for smooth business continuity, better business outcomes and customer reach increase. Now it is important to understand that both, brick & mortar, and e-commerce retail have to work hand in hand in delivering value to consumers.” He further added that this new partnership would help them create the best multichannel customer retention and delight platform in India.

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Dipayan Mitra
Dipayan Mitra
Dipayan is a news savvy writer, who does not leave a single page of news paper unturned. He is also a professional vocalist who enjoys ghazals. Building a dog shelter is his forever dream.


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