General Motors Co. (GM) has temporarily suspended advertising on Twitter after the head of rival automaker Tesla, Elon Musk, acquired the social media platform on Thursday.
The Detroit automaker, gearing up to catch up with Tesla in electric vehicle (EV) development, said on Friday that it is in talks with Twitter to discuss how the platform will transform. GM said it will stop advertising until the company has a better understanding of what will happen to it with Musk now at the helm.
GM spokesperson David Barnas said that the company is engaging with Twitter to better understand the platform’s direction under its new ownership. He added that GM has temporarily paused their paid advertising on Twitter, as is the ordinary course of action with a major change in any media platform. GM will continue to carry out its customer care interactions on Twitter.
On October 27, Musk completed the acquisition of Twitter. Musk fired Twitter CEO Parag Agarwal after the acquisition. Legal executive Vijaya Gadde, Chief Financial Officer Ned Segal, and General Counsel Sean Edgett were also fired. There are also speculations about top executives being asked to leave Twitter.
Since completing his acquisition Thursday, Musk has said he will convene a content council to decide on standards for users and their tweets. Among the considerations will be whether public figures suspended, such as former US President Donald Trump, should be allowed back on the platform.