With the debut of NBA Top Shot and NFL All Day earlier this year, Dapper Labs helped spearhead the surge of NFT collectibles in the sports industry. The company had previously revealed intentions to create another sports-focused NFT marketplace based on one of the world’s top soccer leagues when it announced a partnership with the LaLiga.
Now, Dapper Labs has officially announced that it will release the NFT Marketplace in closed beta later this month. The marketplace will run on Dapper’s own Flow blockchain, similar to NBA Top Shot. Top Shot and All Day had lengthy closed beta tests with a steadily growing user base before releasing to the general public. LaLiga Golazos will sell NFT collectibles with video highlights converted into trading card-like assets that can subsequently be sold and exchanged, similar to those other sports products.
According to Caty Tedman, Dapper’s Head of Partnerships, discussions between Dapper Labs and LaLiga started before NBA Top Shot debuted the following year. Although it took some time to iron out the specifics, Tedman claimed that the market might reach an even larger audience than Top Shot because of the worldwide influence of soccer.
Dapper made its announcement shortly after LaLiga joined Sorare, a fantasy soccer game built around collectible NFT player cards based on Ethereum.
The marketplace, dubbed LaLiga Golazos (golazos is Spanish for ‘spectacular goal’), will open to select customers on October 27 and release its first pack on that day. The first pack of the NFT collectibles will have ‘Moments’ from famous LaLiga rivalries like El Clásico (FC Barcelona vs. Real Madrid CF), the Madrid Derby (Real Madrid CF vs. Atlético de Madrid), the Basque Derby (Real Sociedad vs. Athletic Club), and the El Gran Derbi (Real Betis vs. Sevilla FC).
LaLiga Golazos will offer multilingual NFTs with play-by-play commentary, information on player accomplishments, and statistics on games in both English and Spanish. This is the first completely bilingual NFT product from Dapper. The platform’s collectibles will cover significant league moments from 2005 to the present.
Joo Félix of Atlético de Madrid, Ansu Fati of FC Barcelona, Luka Modrić of Real Madrid CF, and Marc-André ter Stegen of FC Barcelona have all agreed to help promote the LaLiga Golazos launch and will appear in promotional ads. This collaboration was arranged by LaLiga North America, a joint venture between LaLiga and Relevent Sports, which represents the league in the United States, Canada, and Mexico.
Over the course of the season, LaLiga Golazos will offer a variety of packs. Fans in the closed beta will be informed in advance about the content of the packs, the actual number of Moments contained in each pack, edition sizes, and different rarities. The four levels of rarity for LaLiga Golazos Moments are Common, Uncommon, Rare, and Legendary. The mint count for Rarer Moments is lower. Each Moment would have official LaLiga markings, which certify its ownership and legitimacy and are all recorded on-chain.
You can join the beta list here.