As part of an exclusive, multi-year agreement with Binance, a blockchain ecosystem and cryptocurrency infrastructure provider, Portuguese striker Cristiano Ronaldo’s first non-fungible token (NFT) collection is anticipated to be available, debuting on November 18, 2022. According to reports, a worldwide marketing campaign using Ronaldo will promote the launch and introduce his followers to Web3.0 through NFTs.
The first Cristiano Ronaldo NFT collection, according to Binance, will include seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Every NFT statue will represent Ronaldo’s life, from his early bicycle kicks through his upbringing in Portugal. The Binance NFT market will hold an auction for the 45 CR7 NFTs with the highest values (5 SSR and 40 SR). NFTs will be awarded to the highest bidder when the auction closes, which is anticipated to take 24 hours.
SSR and SR bid prices will start at 10,000 and 1,700 BUSD, respectively. The remaining 6,600 NFTs (600 R and 6,000 N) will be available on Binance beginning at 77 BUSD for the Normal rarity.
Every rarity level will have a unique set of benefits, such as:
– Personal message from Cristiano Ronaldo
– Autographed CR7 & Binance merchandise
– Guaranteed access for all future CR7 NFT drops
– Complimentary CR7 Mystery Boxes
– Entry into giveaways with signed merchandise and prizes
Additionally, new customers will get a Cristiano Ronaldo Mystery Box when they join Binance.com (and complete KYC). These boxes could include limited-edition Ronaldo NFTs. Only the first 1.5M new Binance users who sign up with referral ID ‘RONALDO’ are eligible for the CR7 Mystery Boxes.
The fact that this launch takes place the day after Piers Morgan’s YouTube channel publishes the complete Cristiano Ronaldo’s interview about how Manchester United abandoned him makes the timing seems like a smart move. Prior to the two-part publication, the first of which was released on Wednesday, Morgan, and Ronaldo have been teasing the 90-minute interview.
On his channel on Tuesday, Morgan remarked that even if some people appear to be criticizing Ronaldo after viewing small clips of the interview, many would identify with him after witnessing the entire exposé. In the shocking tell-all interview with Morgan, Ronaldo said he has “no respect” for United manager Erik Ten Hag and took a swipe at former teammates Wayne Rooney and Gary Neville.
Then, he focused on the Glazer family, who own Manchester United, announcing: “Manchester [United] is a marketing club, they will get its money from the marketing, the sports they don’t really care, in my opinion.”
This interview, followed by Ronaldo’s announcement about his NFT on Twitter, has made him the center of huge backlash and ridicule from his fans. It will be interesting to see if the interview will help in the selling of the NFTs.