Apple is anticipated to open two store outlets in India this year, first in Mumbai and later in New Delhi, upping its game to push retail in the country. The first flagship store will be launched in Mumbai’s Bandra Kurla Complex (BKC) district, followed by another in Saket, New Delhi, after a few weeks.
Apple’s plans to further the brand in India while maintaining its ownership got delayed due to the COVID-19 pandemic. But now, the company is all set to launch more flagship products and stores where people can simply walk in to avail of Apple’s products.
Besides retail, the company also plans to expand manufacturing in the country. It believes that an Indian manufacturer of its iPhones would boost the brand’s sales in India and have a strong competitive advantage over China.
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China’s manufacturing advantage and political tensions with the US have jeopardized Apple’s supply chain by rolling out occasional COVID lockdowns and policy changes.
It was earlier reported in September 2022 that the Tata group was in talks with the Taiwanese supplier of Apple products to launch an electronics manufacturing venture in India. Later on, in November, Tata planned to buy its manufacturing facility in Karnataka for up to ₹5,000 crores.