Global eCommerce giant Amazon Style announces the launch of its first artificial intelligence (AI)-powered physical retail store in Los Angeles, United States.
The store will sell men’s and women’s clothing, shoes, and accessories in sizes XS-XXL. In addition to Whole Foods and its cashier-free Amazon Go and Amazon Fresh grocery shops, Amazon now operates three physical locations.
Amazon Style will feature Levi’s, Tommy Hilfiger, Champion, and other labels, and while it will not have Amazon’s Just Walk Out technology, it will have actual workers on hand to assist you from beginning to end.
“We’re bringing more looks and less clutter to in-store shopping. Our advanced machine learning algorithms continually refine to find looks just for you based on your preferences,” mentioned Amazon.
The company’s highly capable machine learning algorithm analyzes the preferences of customers to recommend the best suitable item for them, and according to Amazon, it also continuously refines itself to deliver better results.
Talking about the design, the fitting rooms at Amazon Style are private locations where customers may browse an almost unlimited array of outfits without having to leave.
Customers just scan QR codes on each article of clothing in the store to build a list of goods they’d want to try on in a fitting room or pick up in the store. Therefore, the store effectively eliminates the need to carry bulky items around, providing an enhanced shopping experience to walk-in customers.
Moreover, customers can order garments on Amazon.com, have them delivered to the store, try them on, and return them there if they really do not like them.