Global eCommerce giant Amazon has launched the #SheIsAmazon campaign to highlight female employees, associates, and partners who have overcome societal, cultural disability, and economic barriers to achieve their goals.
The announcement was made a day before International Women’s Day as a part of the company’s celebration.
Amazon is launching a coffee table book as part of the new campaign, giving people a glimpse into the professional and personal lives of these women, as well as their journeys of struggle, hope, and success.
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The book mentions stories of multiple superwomen in the industry, including Ananya Ghosh, Nimisha Dhanda, Deepa Karthik, Suchitra Terdalkar, and many more.
Director, DE & I, International Markets, WW Consumer, Amazon, Swati Rustagi, said, “At Amazon, inclusion is at the heart of all our decision making, and we believe that it’s not only good for society but also for business. ‘SheIsAmazon’ is a simple effort to recognize the stellar work done by many women across Amazon India.”
She further added that every day, thousands of women break stereotypes and succeed in unconventional roles and profiles, and she is grateful to all of these remarkable women for helping to shape Amazon into an inclusive and progressive workplace.
Amazon India stated that it had made efforts to increase workplace diversity through pioneering initiatives and inclusion programs such as Amazon’s rekindle, which offers and supports opportunities for women to professionally re-integrate themselves and resume their corporate careers.
Another such initiative is ‘Amazon WoW,’ which helps engineering students build long-term careers in technology by allowing them to interact with Amazon leaders, participate in workshops, connect with alumni on career experiences, and apply for roles at Amazon.
Sindhu Mary from Amazon India Fulfillment Center said, “I am so glad to be treated as an equal at my workplace. Honestly, I want to tell all my community members that when the right platform is offered to you, grab the opportunity and give it your best.”