On Tuesday, Adobe released Firefly, an AI tool that enables users to swiftly edit photographs by typing commands. The production of picture and text effects is the primary goal of the initial Firefly model. An example of a product demo from Adobe was for the “Generate Variations” feature.
In the example video, Adobe Firefly highlights a lighthouse to demonstrate how it may employ artificial intelligence to create various renditions of the same object. Another illustration provided by Adobe demonstrates how to transform an image without any human modification by taking a picture of a summer setting and typing “convert the scene to a winter day.”
Firefly can alter the photo a user is working on without the user’s involvement by using generative AI to create a paintbrush based on elements already present in a photograph.
It’s important to note that the launch of Adobe’s new product comes at a crucial juncture for both the company and AI as a whole. The company bought the design tool Figma in September for $20 billion, indicating at the time that it would include features from other companies.
According to Adobe, Firefly will prioritize providing creators with options to benefit from their skills and creativity and secure their content.