Last week, the World Tennis League (WTL) and the NFT platform Akshaya.io joined hands to offer “Phygital” NFTs.
Fans could purchase 3D digital NFTs and authentic World Tennis League team jerseys that the players have autographed through this “Phygital” marketplace. They were given the opportunity to interact with tennis greats like Novak Djokovic and Igor Swiatek at the inaugural World Tennis League competition in Dubai. These one-of-a-kind items, such as player training gear, t-shirts, and hats, will be a blend of physical and digital products and experiences that fans can own and enjoy. In addition to collecting physical memorabilia, enthusiasts could design NFTs to preserve their experiences and interactions with athletes.
The World Tennis League (WTL), a new mixed-gender team tournament, took place at the Coca-Cola Arena in Dubai from December 19 to 24, featuring four teams of 18 elite ATP and WTA Tour players each.
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Akshaya.io is the country’s first platform that combines Metaverse, NFT, and Digital Twin to allow users to claim ownership of real and digital assets while providing verifiable proof of authenticity. Akshaya.io is present in 45 cities throughout India, Bangladesh, and Nepal and has developed close links with prospective customers.
Earlier this year, Akshaya.io and Vummidi Bangaru Jewellers teamed together to create virtual and augmented reality (VR/AR) assets for the latter’s designs. They also worked to create a Metaverse store for VBJ so that it could sell and trade its exquisite, exclusive, and enviable jewelry items as well as the original designs for those items as NFTs.
