YouTube has introduced a suite of AI-powered tools to empower creators and artists, enabling them to produce, edit, and share content in innovative ways. These AI-driven capabilities aim to simplify the creative process and expand creative expression possibilities, ultimately helping YouTube creators reach wider audiences.
Neal Mohan, YouTube’s CEO, expressed the platform’s commitment to empowering creators and artists by making complex tasks easier and turning impossible dreams into reality.
At the “Made on YouTube” event, YouTube showcased “Dream Screen,” an experimental generative AI tool for Shorts, the platform’s short-form video feature. Dream Screen rapidly generates AI-generated video or photo backgrounds based on user prompts, catering to Shorts content creators.
YouTube Studio introduced an AI feature that generates personalized topic ideas and outlines for videos, based on trending content. Additionally, an AI-powered music recommendation system suggests audio based on video descriptions.
The newly launched YouTube Create app offers video editing tools, including precise editing, automatic captioning, voiceovers, and a library of filters, effects, transitions, and royalty-free music. It simplifies video production without requiring complex editing software. YouTube’s AI initiatives also include “Aloud,” an AI-powered dubbing tool being tested in English, Portuguese, and Spanish, and assistive search in Creator Music to help creators find suitable soundtracks.
Lyor Cohen, YouTube’s Global Head of Music, emphasized their collaboration with the creative community and the music industry to harness AI’s potential in amplifying creativity and driving business innovation. YouTube aims to empower its vast community of creators and artists by leveraging AI as a valuable tool, ushering in a new era of creativity and content production.