A seminar series called “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse” will be jointly hosted by Professor Yogesh K. Dwivedi, Dr. Laurie Hughes, Swansea University, UK, and Director of Symbiosis Institute of Business Management (SIBM), Pune, Professor Ramakrishnan Raman. The latter announced the same in their LinkedIn post.
This seminar series will run for twelve months, beginning in January 2023 and ending in December 2023. A couple of sessions a month by stalwart professors from universities worldwide have been planned online, and the registration is free for all interested.
The series will be overseen by Dr. Anabel Gutierrez, co-chair of digital marketing and analytics SIG at the Academy of Marketing, and Dr. Vinod Kumar, Associate Professor of Marketing, SIBM, Pune.
The seminar series will offer thought-provoking insights into the metaverse and the impact it has on the future. The seminar series will present various ideas from a number of expert speakers to highlight the opportunities and challenges presented by the rapid emergence of the metaverse.
The seminar topics include Engaging Users in the Metaverse and Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis. It will also discuss Metaverse and Tourism Marketing, the Pollution-reducing and Pollution-generating Effects of the Metaverse, and Unlocking the Metaverse in Operations and Manufacturing Management.
Some interesting discussions on topics such as Advertising and Media Planning on the Metaverse, Individual and its Property in the Virtuality, the Legal Aspects of Virtual and Augmented Reality, Metaverse Retail: Reflections on the Opportunities and Challenges Ahead, Opportunities and Challenges of Metaverse in Marketing will be held.