By introducing the state’s first AI news anchor on Sunday, Odisha Television Limited (OTC), a well-known Odia news network, has joined the list of businesses embracing artificial intelligence (AI) to improve their service production.
Beginning this month, Lisa, the AI-powered news anchor, is anticipated to deliver news updates for the channel. Lisa, who was created by the media company in association with a startup in Mumbai, has the capacity to communicate in several languages. However, for the time being, it will provide news for the TV network’s channel and digital channels in both Odia and English. Additionally, the AI bot will continue to be active on Facebook and Instagram.
“OTV gave television journalism a gift with the AI anchor,” said OTV MD Jagi Mangat Panda. “It is both the first Odia news anchor and the first AI anchor in the free-to-air regional television broadcasting industry.”
“AI is going to be a terrific partner in helping us complete repetitive, data-intensive tasks. Its implementation will enable journalists to concentrate more on developing fresh perspectives and engaging in more creative work to deliver news to the public in a higher standard,” she said.
The AI anchor, according to Litisha Mangat Panda, head of OTV Digital Business, is a significant advancement in the state’s media landscape. We anticipate that the current AI revolution will engulf digital news broadcasting and television, she said.
Recently, India Today debuted the country’s first-ever AI news anchor. Known as “Sana,” the anchor made her Aaj Tak debut on the programme Black & White with journalist Sudhir Chaudhary. Sana displayed her linguistic prowess by addressing the visitors in around three languages, including Gujarati.