Oreo, one of the most famous cookies company, has unveiled its metaverse called OREOverse, a virtual world where fans can compete and participate in cookie-themed activities.
The company introduced OREOverse with its new limited edition cookie called, ‘The Most Oreo Oreo.’ According to the company, the launch of OREOverse comes up with various prizes, including a $50,000 contest, virtual reality handsets, and gaming consoles.
Oreo has also collaborated with Martha Stewart, who is well-known for her bestselling recipes. Martha Stewart stated she is excited to make a metaverse debut in partnership with Oreo.
Julia Rosenbloom, Senior Brand Manager at Oreo, mentioned that the company is excited to enter into the metaverse. Oreo is thrilled to create new opportunities for its fans to connect and share the playful spirit.
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On Monday, at 10.30 am ET, the company invites fans to tune in on Facebook or Instagram to watch Martha’s OREOverse excursion. Fans can dunk into OREOVerse in Meta’s Horizon World using their Meta Quest 2 or Meta Quest Pro headsets with mobile phones or desktop computers by visiting OREOverse.Oreo.com.