Personalized advertising and marketing services providing company Mutiny raises $50 million in its recently held series B funding round led by Tiger Global and Insight Partners.
Multiple other investors such as Sequoia Capital, Cowboy Ventures, and Uncork Capital also participated in Mutiny’s latest funding round.
According to the company, it wants to use the capital to further help businesses grow their revenue using Mutiny’s solution.
Customer acquisition is a critical job involved in any business, and companies send a hefty sum of money to pool in new customers. Mutiny offers a no-code platform that integrates with the company’s existing data and website and employs artificial intelligence to provide hundreds of distinct versions of the site to various users.
Mutiny automates a company’s growth engineering efforts, allowing any company to convert marketing spending into revenue without hiring staff extensively.
Olivia Nottebohm, Chief Revenue Officer at Notion (a customer of Mutiny), said, “After seeing Mutiny increase our conversion rate from paid ads by up to 60%, we quickly expanded Mutiny to the rest of our website. Mutiny has been a great partner for Notion as we continue to grow globally.”
She further added that Mutiny had enabled Notion to increase its online spending by allowing the team to quickly create better web experiences without the need for engineers.
United States-based technology company Mutiny was founded by Jaleh Rezaei and Nikhil Mathew in 2018. The company’s no-code platform helps its clients increase their revenue by eliminating the need for hiring engineers and data scientists to build more relevant, higher-converting experiences for different customer segments.
Many industry-leading companies like Notion, Snowflake, Qualtrics, Dropbox, Carta, and Brex use Mutiny’s solution to increase their business.
Co-founder and CEO of Mutiny, Jaleh Rezaei, said, “Growing revenue from digital channels has quickly become a board-level concern for private and public companies.” He also mentioned that they are delighted to welcome the new investors, whose funds will allow them to accelerate their roadmap and make significant technological investments.