UserStudy, a SaaS startup that simplifies user research for product teams, raised eight crores in a pre-seed funding round led by Better Capital. Other participating investors were Microsoft, Meta, Sparrow VC, Maninder Gulati, Good Capital, Gojek, FlexiLoans, Oyo, and Upgrad.
UserStudy is creating a video-first research solution that gathers insights from audio and video channels in an organization and consolidates all insights and feedback in one place. The company also helps product teams recruit the research participants with solid demographics and professional attributes segmentation. UserStudy is a full-stack research platform that encomapsses the whole value chain of user research.
“We use what is easy and discard complex things. We believe user research is too complex and laborious; products and experiences are suffering at scale due to this challenge. UserStudy helps with this by making user research ten times easier for product teams globally,” said Vaibhav Domkundwar of Better Capital.
UserStudy was founded earlier this year by Nitin Matiyali and Anshul Divakar, both batchmates from IIT Bombay. They have experience in organizations like Gojek, McKinsey, and Oyo. Nitin has a business background as a consultant with McKinsey and Head of Revenue for Oyo’s UK Homes business. Anshul has handled product leadership roles at Gojek & Flexiloans.
Co-Founder of UserStudy said that their vision is to build a one-stop SaaS for all research needs of product teams globally. While design leaders understand the significance of user research, most teams cannot perorm well enough because conducting research is time-consuming and challenging. With UserStudy, it becomes effortless to perform research. Insights are generated in a matter of not weeks, but hours.”