Meta has partnered with the Federation of Automobile Dealers Associations (FADA) to digitally upskill thousands of auto dealers across India to reach consumers digitally.
At the Auto Expo 2023, Meta launched ‘Move with Meta,’ which is an upskilling and enablement program in partnership with FADA to train over 3000 auto dealers across India to build a social presence and digitize with the help of Meta Platforms.
While explaining the reason Meta is training auto dealers, Meta said that with people increasingly depending on digital touchpoints to decide on their automobile purchases, auto dealers are feeling an urgent need to become discoverable to customers online.
While commenting on the partnership, the president of FADA, Manish Raj Singhania, said, “Meta has done ground-breaking work by helping dealers to create a social presence and generate online leads, that too with minimal investment.
The program will include knowledge from global teams and provide dealers with low-cost and easy access to best-in-class global digital expertise.
Meta will also leverage FADA’s scaled forums, such as state-level dealership workshops known as Vyapaar, and its initiatives for under-35 dealers to enhance the program’s reach.