On June 26, Facebook parent company Meta announced a collaboration with the Confederation of All India Traders (CAIT) to train one million traders in the WhatsApp Business App over the course of the following three years. The company stated that this programme will include thousands of trade groups affiliated with CAIT across the nation.
Praveen Khandelwal, National Secretary General of CAIT said, “The five essential foundations for India’s trading community are networking, logistics, communication, technology, and the internet. With businesses of all sizes using WhatsApp to communicate, coordinate, and interact with their consumers successfully, there is an urgent need to equip them with the skills needed to promote company growth.”
Additionally, the business has announced the opening of Meta Small Business Academy, a programme that trains up-and-coming business owners and marketers in digital marketing techniques so they may succeed on the Meta’s family of applications, which includes Facebook, Instagram, and WhatsApp, while earning an award certification in the process.
In order to serve Micro, Small, and Medium Enterprises (MSMEs) across the nation, the training module and examination will be made available in six Indian languages in addition to English, including Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu, the company stated in a statement.
As a strategic partner for its MSME skilling programmes, Federation of Indian Chambers of Commerce & Industry (FICCI) is listed by Meta as having created numerous programmes over the past few years to meet the specific needs of the nation’s MSMEs.
FICCI and Meta helped 500,000 women-owned small and medium-sized businesses (SMBs) last year by teaching them digital marketing skills. “In the future, we look forward to partnering with Meta to build a strong ecosystem for small businesses across the country, especially women-led businesses,” Khandelwal said.