On Thursday, Meta unveiled “AI Sandbox” for advertisers to test prototypes of products utilizing artificial intelligence. Marketers can build and improve their commercials with the use of these artificial intelligence (AI) tools.
According to the company’s blog post, the tools will first generate different text for ads that cater to different demographics, create alternative backdrop pictures depending on the words given, and automatically resize ad images to account for platform changes. To test the tools, Meta is collaborating with a small number of marketers, and it plans to progressively open up access starting in July.
The AI Sandbox also includes new AI-based model to assist companies in forecasting the effectiveness of advertisements using a larger data set than previously. The technique, known as Meta Lattice, reportedly improved performance for marketers in early Instagram testing.
In order to revive development in its primary digital advertising sector, Meta has been under pressure. The business announced revenue growth last month after experiencing sales reductions for the first time ever for the prior three straight quarters.
That first-quarter result points to the potential conclusion of a challenging period in which a shaky economy reduced marketer spending and Apple’s modifications to iOS privacy made smartphone advertisements less successful.