As the competition for artificial intelligence (AI) among Big Tech companies heats up, Meta Platforms’ chief executive, Mark Zuckerberg, announced on Monday that the company is forming a new top-level product division with a focus on generative AI.
While the tech sector struggles with sluggish growth, loses thousands of employees, and dials down on experimental bets to weather the slump, AI has emerged as a promising area for investment.
Zuckerberg said, “We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology.”
According to Zuckerberg, Meta is exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), with video and multi-modal experiences, but “over the longer term, it will focus on developing AI personas that can help people in a variety of ways.”
According to a corporate representative, Ahmad Al-Dahle will serve as the team’s leader and will answer to Chris Cox, Meta’s chief product officer. According to the spokesman, this will allow Meta to incorporate the research team’s findings more quickly into its products.