For future expansions of the e-commerce industry, Meesho, the emerging shopping platform, intends to promote advancements and breakthroughs in fields like generative artificial intelligence and multimodal large language models (LLMs).
As part of an industry-academia partnership, the e-commerce marketplace Meesho and the Vision & AI Lab (VAL) of the Indian Institute of Science (IISc) have signed a memorandum of understanding (MoU) for research that will last for one year.
In accordance with the MoU, Meesho’s data scientists will work with lab researchers from the institute to concentrate on generative AI skills and multimodal representation learning. By improving the online shopping experience for customers, the goal is to have a significant impact on the e-commerce sector.
Additionally, the partners believe that this will maintain Meesho at the forefront of the escalating competitiveness in the ecommerce industry and perhaps lead to the publication of research articles.
“Innovative thinking and technology are enabling a significant transformation in e-commerce. Online buying habits of consumers are evolving, and new trends are appearing. At Meesho, we welcome this profound transformation brought on by new technologies. The goal of developing solutions that ultimately benefit both customers and sellers equally will be strengthened by this collaboration,” Rajesh Kumar SA, director of data science at Meesho.
“By pooling our resources, we can create new opportunities and enhance technology that will provide beneficial business solutions for millions of customers,” said Venkatesh Babu, the head of the Vision & AI lab at IISc. Meesho announced its intention to increase its investment in AI and machine learning in June, citing the increasing integration of these technologies across industries.